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About the Author

Ronald J. Alsop, a news editor and senior writer at The Wall Street Journal, has many years of experience reporting on and supervising the coverage of corporate brands and reputations

Includes the names: Ron Alsop, Ronald Alsop

Series

Works by Ronald J. Alsop

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Common Knowledge

Gender
male
Nationality
USA
Occupations
Columnist
Organizations
Wall Street Journal

Members

Reviews


This book read like I was reading a typical MSN/CNN/Yahoo "headline" story filled with information and quotes but lacking substance. The author pulls quotes and anecdotes from "Trophy Kids" those born between 1980 and 2000 and as the book goes on goes in the direction of working and recruiting these children.

Book does make me feel somewhat old since I'm part of Generation X. I felt some disdain from working from the "typical" Trophy Kid.

Book is worth a read but probably a forgettable one. In a couple months from now, I will forget about it and move on.… (more)
 
Flagged
wellington299 | Feb 19, 2022 |

Statistics

Works
7
Members
127
Popularity
#158,248
Rating
3.1
Reviews
1
ISBNs
22

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