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Dan Ariely

Author of Predictably Irrational: The Hidden Forces That Shape Our Decisions

Also known as: Ariely Dan

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Wisconsin Union Theater: Dan Ariely (November 10 at 19:30)
Dan Ariely is the James B. Duke Professor of Behavioral Economics at Duke University and visiting Professor at the MIT Media Lab. A behavioral economist, Ariely's research has shown that we all succumb to irrationality in situations where rational thought is expected. He is an expert on how people actually ... (more)act -- and why they act -- in all kinds of business and economic environments, and what this means for business innovation, strategy, marketing and pricing. Ariely is the author of the new best-selling book, Predictably Irrational: The Hidden Forces That Shape Our Decisions (HarperCollins), currently on the New York Times best-seller list. His work has also been featured in a variety of media including the New York Times, Wall Street Journal, the Washington Post, the Boston Globe, Business 2.0, Scientific American, Science, CNN, NPR, and he was interviewed for ABC's 20/20.
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