Michael J. Baker
Author of The Marketing Book
About the Author
Michael J. Baker is Emeritus Professor of Marketing at the University of Strathclyde. Mike Saren is Professor of Marketing at the University of Leicester.
Works by Michael J. Baker
Business and Management Research: How to Complete Your Research Project Successfully (2003) 2 copies
Marketing: Critical Perspectives on Business and Management: 001 (Critical Perspectives on Marketing Management) (2001) 1 copy
Iebm Encyclopedia of Marketing (International Encyclopedia of Business and Management (IEBM)) (1999) 1 copy
Tagged
Common Knowledge
- Legal name
- Baker, Michael John
- Birthdate
- 1940
- Gender
- male
Members
Reviews
Statistics
- Works
- 26
- Members
- 107
- Popularity
- #180,615
- Rating
- 1.0
- Reviews
- 1
- ISBNs
- 94
- Languages
- 1