
JONAH BERGER
The Book Stall at Chestnut Court, Tuesday, May 6, 2014 at 12pm
Contagious: Why Things Catch On
Berger, a marketing professor at the University of Pennsylvania’s Wharton School, lays out six basic principles that he thinks drive all sorts of things to become Contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.
Luncheon.
Location: Street: The Union League Club, 65 West Jackson Blvd. City: Chicago, Province: Illinois Country: United States (added from IndieBound)… (more)
Berger, a marketing professor at the University of Pennsylvania’s Wharton School, lays out six basic principles that he thinks drive all sorts of things to become Contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.
Luncheon.
Location: Street: The Union League Club, 65 West Jackson Blvd. City: Chicago, Province: Illinois Country: United States (added from IndieBound)… (more)