Robert D. Buzzell

Author of Pims Principles

Includes the names: R. D. Buzzell

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Works by Robert D. Buzzell

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Pims Principles 10 copies
The PIMS principles : linking strategy to performance 4 copies
Global Marketing Management: Cases and Readings 4 copies
Mathematical models and marketing management 2 copies
Multinational Marketing Management: Cases and Readings 2 copies
Marketing Research and Information Systems: Text and Cases 1 copy
Marketing in an Electronic Age (Research Colloquium / Harvard Business… 1 copy
Marketing in an Electronic Age 1 copy

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