Who would have dreamed that a one-day calf show would evolve into a top-five professional rodeo that raises millions of dollars for education? Fans of rodeo everywhere, and especially anyone who has attended Rodeo Austin—“Where Weird Meets Western”—will come away from Rodeo Austin: Blue Ribbons, Buckin' Broncs, and Big Dreams with a new appreciation of the Star of Texas Fair and Rodeo and its dual mission of promoting youth education and preserving Western heritage.
Here, Liz Carmack tells the story of Rodeo Austin, a nonprofit enterprise whose face reflects its agricultural heritage but whose scholarship program is at the heart of its mission. In 2011, the Star of Texas Fair and Rodeo welcomed more than 300,000 attendees and awarded $442,000 in college scholarships plus more than $1.5 million in additional funds to Texas youth.
Liz Carmack, of Austin, is also the author of Historic Hotels of Texas. She runs Liz Carmack Communications (www.lizcarmack.com).
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Location: Street: 603 N Lamar Blvd City: Austin, Province: Texas Postal Code: 78703-5413 Country: United States (added from IndieBound)