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Mike Cernovich

Author of Gorilla Mindset

5+ Works 112 Members 3 Reviews

About the Author

Image credit: Mike Cernovich speaking at an event in Phoenix, Arizona. By Gage Skidmore, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=72009073

Works by Mike Cernovich

Associated Works

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Common Knowledge

Birthdate
1977-11-17
Gender
male
Birthplace
USA

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Reviews

Some Balanced Views
Review of the Cerno Film LLC Kindle eBook (2018)

There are downsides here to be sure, but it was fascinating to read the direct uncensored views of some of the personalities who have been demonized and/or "cancelled" by American media. In most cases, these are the extended interviews that make up the bulk of the film Hoaxed (2019). There are some shorter interviews in the film which do not appear in the book.

The most interesting parts here were the interviews with James Damore (the Google worker who was stigmatized by having his internal company memo viralized by the media), Cassie Jaye (a feminist filmmaker who was stigmatized after making The Red Pill (2016) who previously had been lauded for work on feminist (Daddy I Do (2010)) and LGBTQ (The Right to Love (2012) issues) and Hawk Newsome (of the Greater New York Black Lives Matter movement). Of the greater group, Newsome is the exception in the sense that he hasn't been cancelled by the media to my knowledge, but he did meet an initially reluctant right-wing Trump crowd at the so-called Mother of All Rallies (2017) and was able to mostly turn their previously propagandized views around to cheers.

Some selected quotes from the book:

One of the things I don't think you need to convince anybody anymore is that the media is biased. I think there used to be a day, maybe when I was a kid, when people said, “Well, the news is at least trying not to be biased — they're at least trying.” But now, nobody believes that. What they do believe — which is weirder and maybe worse — is that they believe that only the other side is biased. And that's a tough one to crack. So, how do you convince somebody that their own side is feeding them garbage and has for a long time? – Scott Adams in Hoaxed.


And so, this idea of fake news is sort of a misnomer. Because fake news creates real opinions, which creates real actions. And then we live with the real consequences of that. No amount of reporting makes Pizzagate real. But the bullet that goes through that pizza shop is very real. And very dangerous. And could have killed someone. And so, when you see these people, they get radicalized by fake information or by speculation or by disingenuous online posturing. - Ryan Holiday in Hoaxed.


Their Ethical Code of Conduct says you must do nothing to compromise your objectivity and neutrality. It may not be a shock to you, or the people watching this film, that The New York Times is biased. But it's a shock to The New York Times. Their credo says, “You cannot say or do political things that compromise your neutrality as a journalist.” – James O’Keefe in Hoaxed


So, yeah, I absolutely see the left bias in the media and our pop culture programming that we get. And, you know, I guess because I'm a liberal and a registered Democrat, I was kind of the fish that couldn't see the water that I was swimming in. And, so I believed it all, back before making The Red Pill movie. I believed what SNL would joke about. I believed what Rachel Maddow would say. I believed it all and didn't question it. Until I became the subject of the smear. – Cassie Jaye in Hoaxed.


You know, the moment you pull out either: slander, abuse at a social level, or a law, or a gun, or a concentration camp, you have lost the argument. And the regularity with which the left escalates to violence is, to me, an indication of just how badly they have lost the argument. They will not accept that what they want cannot work and is not only inhumane, but anti-human. And so, they have to continue to escalate. – Stefan Molyneux in Hoaxed.


I see a lot of the media as actually polarizing us and these individual echo chambers that really pit us against each other. And that's been creating increasing partisanship in our politics, which is really damaging for uniting America. And, so, that's something that I'm definitely afraid of. – James Damore in Hoaxed.


Often [you] use an ideological mask to-, to shield from yourself what your true motivations are. Say, well, you look at Marxism and you think, well, are they actually-, are the Marxists actually motivated by compassion and the desire to help the working class? Well, then you allow the Marxist ideas to unfold in society and you watch what happens. What happens is the working class gets slaughtered and so does everyone else. – Jordan Peterson in Hoaxed.


Finding out truth would require a little bit of work, and I would advise everyone to do it. I would say question the source. Question the method being used to deliver this truth to you and do your own research. Really evaluate the information that's being presented to you, so that you can really determine the truth for yourself. – Hawk Newsome in Hoaxed.


Cernovich weakens the book somewhat by adding his own essays at the front end which do not seem to have been copy-edited. I counted about 40 typos or so. The interviews though do have a copy editor whose few errors seem to have only been in transcription and/or mishearing (e.g. "A bike clock is not an argument." must surely have been "A boycott is not an argument." originally.)
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½
 
Flagged
alanteder | Sep 19, 2020 |
This book reads like a summary book on mindset to me. For Eg, the author spent a few pages to explain abundance/scarcity mindset, another few pages on growth mindset.

However, some of the tips provided are controversial. We were told to write down our negative thoughts in front of the mirror, see how disspirited we look and then stay away from it. I always thought that writing down bad things will reinforce the thoughts further so this method might work for some or might make it worse for others

The author spent too much time writing about various type of food (eg fish oil) and investment ( Eg dollar stop averaging) that the whole book seems to lack focus. I can understand why people rate this book 3 stars but I like his points on Mindfulness which focus less on spirit but more on body postures.
www.gorillamindset.com
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Flagged
Wendy_Wang | 1 other review | Sep 28, 2019 |
This book reads like a summary book on mindset to me. For Eg, the author spent a few pages to explain abundance/scarcity mindset, another few pages on growth mindset.

However, some of the tips provided are controversial. We were told to write down our negative thoughts in front of the mirror, see how disspirited we look and then stay away from it. I always thought that writing down bad things will reinforce the thoughts further so this method might work for some or might make it worse for others

The author spent too much time writing about various type of food (eg fish oil) and investment ( Eg dollar stop averaging) that the whole book seems to lack focus. I can understand why people rate this book 3 stars but I like his points on Mindfulness which focus less on spirit but more on body postures.
www.gorillamindset.com
… (more)
 
Flagged
Jason.Ong.Wicky | 1 other review | Oct 9, 2018 |

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