The Responsible Company: What We've Learned From Patagonia's First 40 Years, co-written with company founder Yyon Chouinard, recounts how the company gained the confidence, step-by-step and misstep, to make its products and company culture progressively more responsible, and to ultimately share its discoveries with companies large and small.
Patagonia, Inc. is a Ventura, California, based outdoor clothing company, founded in 1973 by Yvon Chouinard, with current annual sales of over $500 million. Its reason for being: build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.
Patagonia introduced recycled (and recyclable) underwear and fleece, and created an interactive website, the "Footprint Chronicles," to clue customers in to the social and environmental impact of its products. The company's Common Threads Initiative redefines the relationship between company and customer, to help reduce consumption, wrest the full life out of every product made, and recycle or repurpose what can no longer be used.
Come ready for a meaty discussion of what businesses can do to be both profitable and a good steward.
Location: Street: 157 Winslow Way E. City: Bainbridge Island, Province: Washington Postal Code: 98110 Country: United States (added from IndieBound)