Since 1930, Dutch publishers and booksellers have cooperated in promoting trade books; in 1983 this task was allotted to the CPNB (in Dutch: Collectieve Propaganda van het Nederlandse Boek), a foundation set up in Amsterdam. The CPNB aims to encourage the habits of book reading and book buying. Each CPNB campaign has its own mix of two strands, one idealistically promoting reading, the other, more commercially, encouraging the public to visit their local bookshop.
The CPNB campaigns cover literary fiction, children's books, crime and thriller writing, and travel writing and travel guides.
During the Book Week, which runs for ten days in March from a Wednesday to a Sunday, each customer who spends at least EUR 12,50 on a Dutch book (whether original Dutch or translation) receives The Book Week gift. This is a phenomenon. In recent years, its print run has exceeded 750,000 copies; this means that it reaches one in eight households in the Netherlands during the ten days of Book Week, and that 750,000 customers have come through the doors of the bookshop and bought at least one book each.
See also http://www.librarything.com/publisher...