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Author of An All-Consuming Century: Why Commercialism Won in Modern America , Kids' Stuff: Toys and the Changing World of American Childhood , and seven other books relating to the history of modern society, Gary Cross is a Distinguished Professor of Modern History at the Pennsylvania State University.

Gary Cross is Distinguished Professor of Modern History at Pennsylvania State University (since 2001) Author of ten books and editor of three more mostly on the history of modern consumer society in the US and western Europe, especially relating to children and youth. These include Time and Money: The Making of Consumer Culture, Kids’ Stuff: Toys and the Changing Worlds of American Childhood; An All-Consuming Century: Why Commercialism won in Modern America; The Cute and the Cool: Wondrous Innocence and Modern American Children’s Culture; The Playful Crowd: Pleasure Places in the Twentieth Century; and Men to Boys: The Making of Modern Immaturity. His forthcoming books, The Packaged Pleasures Revolution: Intensifying Desire in an Age of Capital (Chicago, 2014) and Consuming Nostalgia: How Fast Capitalism Shapes Modern Memory (Columbia, 2015) continue this exploration of youth and consumption.

He is currently writing a book on the history of teenage car culture in the US, a somewhat unique development in the formation of youth identity that coincided with the emergence of a used car market in the late 1920s and blossomed into a complex social and cultural phenomenon that shaped gender class, and ethnic roles for three generations. He has been active in the Society for the History of Childhood and Youth and is on the board of The Journal of Consumer Culture.
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