Scott M. Davis

Author of Brand Asset Management: Driving Profitable Growth Through Your Brands (The Jossey-Bass Business & Management Series)

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Works by Scott M. Davis

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Brand Asset Management: Driving Profitable Growth Through Your Brands (The… 16 copies
Building the Brand-Driven Business: Operationalize Your Brand to Drive… 15 copies
The Shift: The Transformation of Today's Marketers into Tomorrow's Growth… 8 copies
Living Jonathan's Life: A Doctor's Descent Into Darkness and Addiction 2 copies
Building the brand-driven business : operationalize your brand to drive… 1 copy

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