Co-Host of On the Media Bob Garfield speaking & signing Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results
As Lennon and McCartney wrote a half century ago, money can’t buy you love. But in today’s world, where people have become desensitized—even disillusioned—by ad campaigns and marketing slogans, that maxim needs an update: Money can’t even buy you like.
That’s because we’ve entered the “Relationship Era,” where the only path for businesses seeking long-term success is to create authentic customer relationships. So what works in this new era? Honesty. Transparency. Shared values. A purpose beyond profit. Blending powerful new research, fascinating examples and practical advice, Bob Garfield demonstrates how any company can thrive in the Relationship Era.
Bob Garfield is known mainly as co-host of On the Media, produced by WNYC and distributed by NPR. In his non-radio life, Bob has been a columnist at Advertising Age since 1985. Bob is a founding contributor to the Watchdog Blog of the Nieman Foundation for Journalism at Harvard University. He’s been a contributing editor for the Washington Post Magazine, Civilization and the op-ed page of USA Today. He has also written for The New York Times, Playboy, The Guardian, Sports Illustrated and Wired and been employed variously by ABC, CBS, CNBC and the defunct FNN as an on-air analyst. As a lecturer and panelist, he has appeared in 36 countries on six continents, including such venues as the Kennedy Center, the U.S. Capitol, the Rainbow Room, the Smithsonian, Circus Circus casino, the Grand Ole Opry, the U.N., Harvard University and, memorably, a Thai Kickboxing ring in Cape Town, South Africa.
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Location: Street: 603 N Lamar Blvd City: Austin, Province: Texas Postal Code: 78703-5413 Country: United States (added from IndieBound)