Chip Heath

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1. Seth Godin

   Author of Purple Cow: Transform Your Business by Being Remarkable, All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World, Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas

2. James C. Collins

   Author of Good to Great: Why Some Companies Make the Leap... and Others Don't, Built to Last: Successful Habits of Visionary Companies, How The Mighty Fall: And Why Some Companies Never Give In

3. Malcolm Gladwell

   Author of The Tipping Point: How Little Things Can Make a Big Difference, Blink, Outliers: The Story of Success

4. Chip Heath

   Author of Made to Stick: Why Some Ideas Survive and Others Die, Switch: How to Change Things When Change Is Hard

5. Daniel H. Pink

   Author of A Whole New Mind: Why Right-Brainers Will Rule the Future, Drive: The Surprising Truth About What Motivates Us

6. Dan Ariely

   Author of Predictably Irrational, The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home

7. James Surowiecki

   Author of The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations

8. Nancy Duarte

   Author of slide:ology: The Art and Science of Creating Great Presentations, resonate: Present Visual Stories that Transform Audiences

9. Guy Kawasaki

   Author of The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything, Enchantment: The Art of Changing Hearts, Minds, and Actions

10. Clay Shirky

    Author of Here Comes Everybody: The Power of Organizing Without Organizations, Cognitive Surplus: Creativity and Generosity in a Connected Age

11. Dan Roam

    Author of The Back of the Napkin: Solving Problems and Selling Ideas with Pictures

12. Garr Reynolds

    Author of Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter)

13. Kerry Patterson

    Author of Crucial Conversations: Tools for Talking When Stakes are High, Influencer: The Power to Change Anything

14. Clayton M. Christensen

    Author of The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business (Collins Business Essentials)

15. Don Tapscott

    Author of Wikinomics: How Mass Collaboration Changes Everything

16. Timothy Ferriss

    Author of The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich

17. Chris Anderson

    Author of The Long Tail: Why the Future of Business is Selling Less of More

18. W. Chan Kim

    Author of Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

19. John Medina

    Author of Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School

20. Ori Brafman

    Author of The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations