"John Kay is an admirable debunker of myths and false beliefs - he can see substantial things others don't. Read this book." - Nassim N Taleb, author of The Black Swan. "Read this book for pleasure, and indirectly - obliquely - you will gain invaluable insights into how successful decisions are made." - Mervyn King, Governor of the Bank of England John Kay is one of Britain's leading economists whose career has spanned academic work, think tanks, business schools, company directorships, consultancies and investment companies. He writes a weekly column in the Financial Times and is the author of The Truth About Markets - an authoritative work on the operation of market economies. Obliquity is a concept which states that if you want to go in one direction, the best route may involve going in another. This might sound paradoxical, but the suggestion is that any goals are more likely to be achieved when pursued indirectly. John Kay applies his provocative, universal theory to everything from international business to town planning and from football to managing forest fires. Find out why the richest people are not necessarily the most materialistic and the happiest people are not necessarily those who focus on happiness. Tickets cost £2 and can be obtained by telephoning or visiting the Customer Service Department, Second Floor, Blackwell Bookshop, Oxford. Tel: 01865 333623. (oxygen_142)
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