Thomas Kida is a professor in the Isenberg School of Management at the University of Massachusetts at Amherst and the author of many articles on decision-making. For the last 25 years he has been researching and teaching how we form our beliefs and make decisions. His new book, Don’t Believe Everything You Think: The 6 Basic Mistakes We Make in Thinking, presents this research. The book is about the ways our beliefs and decision making skills can go wrong. Do we all fall prey to problems in thinking? Why do we make these mistakes? Why do we believe the unbelievable?