Philip Kotler

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1. Philip Kotler

   Author of Marketing Management: Video Guide, Principles of Marketing, Kotler on Marketing: How to Create, Win, and Dominate Markets

2. Michael E. Porter

   Author of Competitive Advantage: Creating and Sustaining Superior Performance, The Competitive Advantage of Nations, Michael E. Porter on Competition

3. Al Ries

   Author of Positioning: The Battle for Your Mind, The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!, The 11 Immutable Laws of Internet Branding

4. David A. Aaker

   Author of Building Strong Brands, Managing Brand Equity, Brand Leadership: The Next Level of the Brand Revolution

5. Tom Peters

   Author of Thriving on Chaos: Handbook for a Management Revolution, A Passion for Excellence: The Leadership Difference, Re-imagine!

6. John H. Falk

   Author of The Museum Experience, Learning from Museums: Visitor Experiences and the Making of Meaning (American Association for State and Local History Book Series), Thriving in the Knowledge Age: New Business Models for Museums and Other Cultural Institutions

7. Stephen P. Robbins

   Author of Organizational Behavior, Management

8. Seth Godin

   Author of Purple Cow: Transform Your Business by Being Remarkable, Permission Marketing : Turning Strangers Into Friends And Friends Into Customers, All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

9. George S. Day

   Author of Wharton on Dynamic Competitive Strategy, Market Driven Strategy: Processes for Creating Value, The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers

10. Peter F. Drucker

    Author of Management: Tasks, Responsibilities, Practices, The Practice of Management, Managing for Results

11. Geoffrey A. Moore

    Author of Crossing the Chasm, Living on the Fault Line : Managing for Shareholder Value in the Age of the Internet, Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution

12. Philip R. Cateora

    Author of International Marketing

13. Richard A. Brealey

    Author of Principles of Corporate Finance

14. Gary Hamel

    Author of Competing for the Future, Leading the Revolution

15. Barry Lord

    Author of The Manual of Museum Exhibitions, The Manual of Museum Management

16. James C. Collins

    Author of Good to Great: Why Some Companies Make the Leap... and Others Don't, Built to Last: Successful Habits of Visionary Companies, How The Mighty Fall: And Why Some Companies Never Give In

17. Marie C. Malaro

    Author of A Legal Primer on Managing Museum Collections, 2nd Edition, Museum Governance. Mission, Ethics, Policy

18. Robert M. Grant

    Author of Contemporary Strategy Analysis

19. Eugene F. Brigham

    Author of Financial Management: Theory & Practice, Fundamentals of Financial Management

20. Robert S. Kaplan

    Author of The Balanced Scorecard: Translating Strategy into Action, Strategy Maps: Converting Intangible Assets into Tangible Outcomes, The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment