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Author photo. Keith Dugdale Photo uncredited

Keith Dugdale Photo uncredited

David Lambert (2)

This page covers the author of Smarter Selling: Next generation sales strategies to meet your buyer's needs - every time.

For other authors named David Lambert, see the disambiguation page.

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Short biography
David Lambert

David began his career with Coopers & Lybrand in the UK, before
becoming a Director of TraQs Consulting, a UK-based corporate communications firm, in 1990.

In 1995, he moved to Hong Kong and joined PricewaterhouseCoopers (PwC) where he held positions as Business Development Director, Marketing and Communications Director and, finally, Head of the PricewaterhouseCoopers Leadership Academy. He now heads the Hong Kong Leadership Development Institute (www.ldi-hk.org).

David is a regular speaker at workshops and conferences and contributes articles to a number of business journals. He holds a first degree in Economics and a master’s degree in Training and Human Resource Management. He is also an accredited trainer for Think on Your Feet®, The Octagon of Behaviour and the Herrmann Brain Dominance Instrument (HBDI).

In late 2003, he set up his own training consultancy and began working more closely with Keith Dugdale. The Smarter Selling book followed and then the business, IOWEU International, established in 2007. ).

Keith’s career focus has been on the communication and relationships between people, primarily in a sales environment with a couple of breaks to work in direct sales. This has led him to a career with positions varying from head of training and development for PwC China to business development and sales coach in Australia. Having learned the consulting ropes whilst at PwC Keith ventured out and set up his own consulting business in 2004 running sales training and coaching, primarily to SMEs. ).

Following the release of Smarter Selling which he and David co-wrote in 2007 they set up IOWEU and since then Keith has been focused on developing the partner relationships to take the offering to market and on winning new accounts, both with SMEs and blue-chip companies.

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