Malcolm McDonald

Malcolm McDonald — main author

• Marketing Plans 35 copies
• Marketing Plans, Sixth Edition: How to prepare them, how to use them 7 copies
• Marketing Plans That Work 2nd Edition 7 copies
• Market Segmentation: How to do it, how to profit from it 7 copies
• Marketing Accountability: How to Measure Marketing Effectiveness 6 copies
• Marketing Plan in Colour (Chartered Institute of Marketing) (Chartered… 3 copies
• Marketing plans for service businesses : a complete guide 3 copies
• Key Account Management, Second Edition: The Definitive Guide 3 copies
• Marketing by Matrix: 100 Practical Ways to Improve Your Strategic and… 2 copies
• Key Account Management: Learning Form Supplier & Customer Perspectives… 2 copies
• Marketing: A Complete Guide 2 copies
• Strategic Marketing Planning: State-of-the-art Developments (Cranfield… 2 copies
• Pocket Guide to the Marketing Plan 2 copies
• How to Sell a Service: Guidelines for Effective Selling in a Service… 2 copies
• Retail Marketing Plans: How to prepare them, How to use them (Professional… 1 copy
• Marketing: A complete guide in pictures, Second Edition 1 copy
• Effective Industrial Selling 1 copy
• Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and… 1 copy
• If You're So Brilliant...How Come You Don't Have a Marketing Plan? The… 1 copy
• Marketing Plans: How to Prepare Them, How to Use Them (Marketing Series… 1 copy
• Market Segmentation: A Step-by-step Approach to Creating Profitable Market… 1 copy
• How to Sell a Service Guideline for Effective Selling (Marketing) 1 copy
• Creating A Company for Customers: How to Build and Lead a Market Driven… 1 copy
• The Rich are with You Always 1 copy
• Selling Services and Products: A Pictorial Guide for Managers 1 copy
• (show all 25 works)

Malcolm H.B. McDonald (separate)

• The Marketing Plan 8 copies
• Marketing plans that work : targeting growth and profitability 2 copies

Malcolm McDonald (separate)

• The New Marketing. Transforming the Corporate Future 2 copies
• Never afraid to miss 1 copy