William J. McEwen

Author of Married to the Brand: Why Consumers Bond with Some Brands for Life

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200GTE (1) brand (1) Brand / Advertising (CJ) (1) branding (3) business (7) communications (1) consumerism (1) consumers (1) customer service (1) customer-loyalty (1) insights (1) library (1) lifestyle trends (1) marketing (4) New books for October 2006 (1) read (1) s-branding (1) strengths (1)

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