Metz says that by looking at the people who follow your company via social media simply as "social media users," you're missing a much bigger picture—and without the right strategy, they might not remain your customers for long. In The Social Customer, he shows you how to transform your business to keep your social customers engaged, whatever the technology and whatever the social media.
ABOUT THE AUTHOR Adam Metz is the VP of Business Development at Metz Consulting. He has consulted with nearly 165 companies on how to acquire, manage, monetize and retain customers from the social web. His first book, There Is No Secret Sauce, is currently in its third printing. The Social Customer is Metz's second book and has enjoyed success in online sales. More »
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