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Works by Miguel Todaro

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Mr. Todaro presents sound techniques and strategies to driving internet traffic to your website. The author really gets the reader thinking about maximizing resources and putting a plan in motion.

With so many books on "Internet Marketing", one can feel overwhelmed with what to choose or where to start. A good start would be this book as it overviews everything you need to know about today's resources, techniques, and strategies. If you want learn about Viral Marketing, Blogging, Search Engine Optimization, Pay-per-click, Email marketing, Content Management, etc., definitely read this book. With such an array of topics to cover, the author does a fine job of making things simple and practical.

There is some really good information in the first chapter regarding "Hitting Critical Mass" that is an eye opener. The author states, "Internet marketing has not yet reached critical mass, and that is one of the most important reasons for reading this book. At present time, approximately 100 million people engage in e-commerce activities per year. In the next 10 or 15 years, that number will reach more than 800 million users per year, crushing into 10 percent of the market and then, as predicted, climbing to 90 percent in a frantic way." With this impending rush of web based business, it is important to gain a good foundation in Internet Marketing now. To start, read this book.
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markdeo | May 19, 2009 |

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