Jesse Costa/Here & Now
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Larry Tye has 1 upcoming event.
Larry Tye: Superman
Jewish Communtiy Center - Staenberg Family Complex
The St. Louis Jewish Book Festival presents Larry Tye
, author of Superman
: The High-Flying History of American's Most Enduring Hero. Seventy-five years after Superman
came to life, New York Times bestselling author Tye has written the first definitive history of the Man of Steel. Individual tickets are $18 and include a copy of the book. Tickets available at brownpapertickets.com/event/532384.
Location: Street: Jewish Community Center - Staenberg Family Complex Additional: 2 Millstone Campus Drive City: Saint Louis, Province: Missouri Postal Code: 63146 Country: United States (added from IndieBound)… (more)
Larry Tye has 1 media appearance.
discusses The Father of Spin: Edward L. Bernays and The Birth of Public Relations
The Father of Spin, by Boston Globe reporter Larry Tye, is the first full-length biography of the legendary Edward L. Bernays who, beginning in the 1920s, was one of the first and most successful practitioners of the art of public relations. This book tells of Bernay's classic campaigns including:A "Torches of Freedom" march of debutantes down Fifth Avenue on Easter Sunday, 1929, that recast smoking as an act of women's liberation, made headlines coast to coast, and convinced a generation of women to light up - increasing profits for Bernay's client, the American Tobacco Company.A masterfully-orchestrated, secretive campaign to help overthrow the leftist government of Guatemala in the 1950s. The beneficiary: The United Fruit Company, a Bernays client whose banana republic was threatened by a socialist regime.Equally skillful efforts, on behalf of equally self-interested clients, to transform bacon and eggs into the All-American breakfast, to make Ivory the soap of choice for a generation, and to put Calvin Coolidge back into the White House. Using ideas borrowed from his uncle, Sigmund Freud, Bernays demonstrated to an entire generation of budding PR men and women the enormous power that lay within their grasp. If consumers could be guided in their selection of soap, so could husbands in their choice of a car and voters in their selection of candidates. Indeed, the very substance of American thought was mere clay to be molded by the savvy public relations practitioner, or so it seemed. The Father of Spin uses Bernay's life as a prism to understand the evolution of the craft of public relations and how it came to play such a criticaland sometimes insidiousrole in American life. Drawing on interviews and primary sources, including Bernay's newly available private papers, Tye presents a fascinating and revealing portrait of a man who was one of the first and most articulate advocates of public relations, a profession that today helps define our commercial choices and shape our political discourse. from the publisher's website (timspalding)… (more)
Larry Tye has 11 past events. (show)
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