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Sandra Vandermerwe

Author of Customer Capitalism : A New Business Model of Increasing Returns in New Market Spaces

7 Works 31 Members 0 Reviews

About the Author

Sandra Vandermerwe has a chair in management at Tanaka Business School, Imperial College London.

Includes the name: Sandra van der Merwe

Works by Sandra Vandermerwe

Customer Capitalism : A New Business Model of Increasing Returns in New Market Spaces (1999) 14 copies

Breaking Through: Implementing Customer Focus in Enterprises (2004) 5 copies

Eleventh Commandment: Transforming to 'Own' Customers (1996) 3 copies

Breaking Through, 2nd Edition: Implementing Disruptive Customer Centricity (2014) 3 copies

Skin Deep (1986) 3 copies

From Tin Soldiers to Russian Dolls: Creating Added Value Through Services (1993) 2 copies

South African marketing strategy : text & cases (1975) 1 copy

Tagged

200GTE (1) business (1) business models (1) capitalism (1) cover (1) customer (1) Customer relationships (1) customers (1) innovation (2) Intermediaries (1) knowledge management (1) management (1) markets (1) new markets (1) new12-20 (1) no tags (1) non-fiction (1) strategic management (1) success (1) to-read (1) value analysis (1)

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Statistics

Works: 7
Members: 31
Popularity: #440,253
Rating: 5.0

ISBNs: 13

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