Kelly Wels is a leading cloth diaper expert and advocate who has a passion for helping parents make
informed decisions when it comes to how they diaper their babies.
In November 2010, Kelly founded Kellywels.com, which she calls her “passion project.” Her mission is to
share her love for cloth diapers and advocate for diapering change. She says she believes that through
education and knowledge, parents can be empowered to make more positive diapering choices. Kelly also is a
green living promoter and social media marketer.
Kelly was previously known by her peers as the founder and owner of DiaperShops.com and
KellysCloset.com, two popular online cloth diapering stores. In the summer of 2010, Kelly decided to turn
her business over to new owners and pursue her advocacy passion full-time, without dealing with the day-today
pressures of running a multi-million dollar business.
Kelly has personally been honored with a Congressional Award from Maine Senator, Olympia Snowe, who
also is a ranking member of the Senate Committee on Small Business and Entrepreneurship. The
Congressional Award recognized Kelly for her success as a leading entrepreneur in Maine. Kelly also founded
TheClothDiaperWhisperer.com blog, which was recognized as a “finalist” for “Blog of the Year” by the
Stevie Awards for Women in Business in 2010.
Most importantly, Kelly is a mom to three children, Olivia, Hanz and Riley and a dedicated military wife. She
currently lives in Waterford, Maine, which she says is like stepping back in time with older homes that are
nestled in rolling foot hills. Kelly spends her free time working on several cloth diapering advocacy projects,
loves gardening, and consults with other entrepreneurs on their social media marketing efforts.