London Book Fair

A few weeks ago I flew across the pond to speak at the London Book Fair. The panel* I was on focused on books and marketing in an online world. I talked about how traditional marketing is seen as just spam when it comes onto social networking sites (the "hi, want to be my friend? buy my book!" posts endear no one), and how authors need to genuinely participate and become part of the community online.

On LibraryThing, there are a number of ways for authors and publishers to become involved. I talked about Early Reviewers, of course, but also Author Chats, LibraryThing Local (add upcoming readings!), and our (upcoming) author interviews.

I spent the rest of the fair walking around to publisher booths, inviting them to join Early Reviewers. We have a majority of the big publishers in the US participating, but only a handful in the rest of the world. Part of this trip was to attempt to remedy that, one country at a time (if LibraryThing wants to fund an Abby world tour, that's fine by me)! I talked to many UK publishers, and hopefully we'll see some books available to more countries on the Early Reviewers lists soon!

And, of course, London was great fun. I'd only ever been to England on layovers before (meaning, I'd been to Heathrow, but not beyond the airport walls!). In the evenings I played tourist and walked all over the city. I only went inside a few places, but the highlight was definitely the underground The Churchill Museum and Cabinet War Rooms.

*See Lance Fensterman's (my fellow panelist and director of BookExpo America) post about the panel here, and the moderator, Chad Post's here.

Introducing LibraryThing Local

Today we* unveil a major new section of the site, LibraryThing Local.

What is it? LibraryThing Local is a gateway to thousands of local bookstores, libraries and book festivals—and to all the author readings, signings, discussions and other events they host. It is our attempt to accomplish what hasn't happened yet—the effective linking of the online and offline book worlds. Books still don't fully "work" online; this is a step toward mending them.

LibraryThing Local is a handy reference, but it's also interactive. You can show off your favorite bookstores and libraries (eg., mine include the Harvard Bookstore, Shakespeare and Company and the Boston Athenaeum) and keep track of interesting events. Then you can find out who else loves the places you do, and who else is going to events. You can also find local members, write comments about the places you love and more.

LibraryThing members rock. LibraryThing Local just opened, but for the past week we've let a few members in to check it out and add venues.** They went crazy!

Together, about two-dozen members added over 2,600 venues. The coverage is spotty, covering the members personal interests. So, Paris is a literary desert, but Chicago and Antwerp are a mess of little green and blue dots, and even frosty Juneau (pictured right) is done.*** LibraryThing Local would be boring without content, so everone owes a debt of gratitude to members like SilentInAWay (400), alibrarian (351), christiguc (302), Talbin (242), SqueakyChu (240), boekerij (217) and others for kicking things off so well.

This kind of passion give us hope that LibraryThing Local will swiftly become the web's best, most complete source for finding bookstores and library—and for the events they throw. Unfortunately, we only got events working yesterday, so there are only 200 so far. Something to work on?

Authors! Publishers! Libraries! Bookstores! Right now, everyone can add events. But they won't necessarily get to you, so go ahead and add your venues and events. We are experimenting with the concept of "claiming" a venue, so that a bookstore of library can assert control over its basic factual information. (You don't control the comment wall, of course.) For now, you need to email us. Go to a venue for more details.

Beta, Forevah. LibraryThing Local is not "done." It's missing key features, like RSS. And it has a few bugs. For good or ill, that's how we work around here.

The main planned improvements are:

• RSS Feeds
• Fine-grained privacy settings
• Author and work integration
• Enhanced features for bookstores and libraries that take part
• More stats, like the most interesting events

I've started two discussion threads:

• Introducing LibraryThing Local (but we hope people leave blog comments too)
• LibraryThing Local bugs

Needless to say, I can't wait to see what members think of it. We'll do our best to make it as good as we can.

Use BookTour! (We do not.) LibraryThing Local was something I've wanted to do since visiting Ireland a year ago and not knowing where the bookstores were. But I didn't get serious about the idea until approached by BookTour.

BookTour is a startup founded by Chris Anderson, author of The Long Tail and the upcoming Free. Chris' idea was to make a central site to collect information about authors on tour.

LibraryThing agreed to be BookTour's first partnership. But along the way we ran into difficulties. We wanted strong venue information, so members could show off their favorite bookstores and libraries. BookTour is focused on the events more than venues, which include many duplicates. Eventually it became clear to me we were after different things, so we parted ways.

Although LibraryThing Local is now doing some of the same things, I hope blog readers will check out BookTour. I expect them to be adopted by other book-related sites and, at present, their data is more copious than ours. Certainly, no author should tour without first adding all their events there, and they have a very handy Excel-based upload option that will appeal to publicists with large numbers of events.

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* Chris (conceptDawg), whose favorite bookstores include Bienvielle Books, built much of LibraryThing Local. Send praise his way!
**We released LibrayThing Local to a private but non-exclusive beta group two weeks ago. Later, after deciding not to use others site's data (see above), we let members add their own venues, and later events.
***Best of all the Alaskan-adder, alibrarian, has no connection to Alaska whatsoever. He just got tired adding every library in New York City.

Free books: October Early Reviewer books

I'm thrilled to announce our October batch of books for LibraryThing Early Reviewers. This is by far our largest batch yet—12 publishing houses, 31 different titles, for a grand total of 578 copies to give out!

Thanks to the following 12 publishers, who contributed fiction, non-fiction, poetry and even children's books:

Algonquin Books Aliform Publishing Bloomberg Press DiaMedica (RES Marketing Alliance)

DK Publishing Hunter House (RES Marketing Alliance) Knopf Nimble Books

Tatra Press William Morrow W.W. Norton Zarahemla Books

See all the books and request the ones you'd like to review here: http://www.librarything.com/er/list.

And here's a mash of all the covers:



The deadline to request one of these books is Wednesday, October 10th at noon EST.

What is Early Reviewers? How do I sign up? Where do I post my review? These questions and more are answered here, in the Early Reviewers FAQ.

There's been some talk lately on how to score a book—so for the record, the basic algorithm is randomness, but other factors come into play. For one thing, LibraryThing's matching algorithm will try to match up books with readers, based on the rest of your LibraryThing catalog. And if you complete a review—good or bad!—you're more likely to get another. Finally, getting a free advanced readers copy comes with NO obligation. Under no circumstances will a bad review change your chance of getting another. More on this in the Rules and Conditions.

Early Reviewers now free to publishers

The short version: We've made LibraryThing Early Reviewers—our program to hook publishers up with LibraryThing members willing to review upcoming books—entirely free for publishers. The response has been huge. We'll have seven publishers and twenty-four titles this October!

The long version: We planned on charging publishers to participate in the program. Publishers were eager to do it even so. Certainly its closest analogue, the Amazon Vine program is charging. (Our sources say "an arm and a leg."). Also, it takes work on our side.

Then we decided: What the heck? Pricing discussions took time and limited the reach somewhat. And we figured out how to automate the process better. When in doubt, we err on the side of openness. More publishers means more books, more books means more happy members, more reviews, and more fun.

We're looking forward to announcing the October batch. So far, we have 7 publishers signed up, with a total of 24 different titles and 420 copies in total. It's a mix of fiction, and non-fiction, with reference and even poetry books on offer. That's a lot of books, and we think it can get even better.

I like to think of Early Reviewers as playing matchmaker between publishers and readers. The idea is a simple one—give free pre-publication books to people in exchange for reviews. But it's surprisingly hard to find the *right* people to review the books. That's where LibraryThing and the whole matchmaker scheme comes in. We match members to the books based on the other books in the library, so the books end up in the right hands.

For members: I've added a section to WikiThing with an FAQ on Early Reviewers for members—what it is, how to sign up for a book, where to post your review, and more.

For publishers: Introduction to LibraryThing Early Reviewers for publishers

We're going to do monthly batches of Early Reviewers, so I'm always working on gathering more publishers and books. If you know of any interested publishing houses, send them my way!