An annual prize bestowed in recognition of creative works that help the public understand topics in science, engineering or medicine. The awards were established in 2003 and are administered by the Keck Futures Initiative, a project of the National Academy of Science, the National Academy of Engineering and the Institute of Medicine that is funded by the W.M. Keck Foundation. A $20,000 prize is awarded in each of four categories: Book, Film/Radio/TV, Magazine/Newspaper, and Online. The Online category was created in 2009.