The V&A Illustration Awards are held annually to highlight the best book and editorial illustration published in the UK in the previous year. Their aim is to encourage, recognise and celebrate high standards of creativity in the industry. The awards are free to enter and offer some of the most substantial financial prizes for illustration in the UK.
From 1987-1994 called "W. H. Smith Illustration Awards". From 1972-1982 called: "Francis Williams Award for Illustration".
http://www.vam.ac.uk/activ_events/eve... 
