| Title | Author | Publication | Tags | Comments | Entry date | ||
| The fundamentals and practice of marketing | John Wilmshurst | Oxford : Butterworth-Heinemann, 2002. | Marketing, G, G3 | Previous ed.: 1995. Preface to the fourth edition -- Part 1 The fundamental of marketing-preparation -- Part 2-Section A The practice of marketing-communications -- Part 2-Section B The practice of marketing-delivery |
2011-06-08 | ||
| Careers in marketing | Leslie Stair | New York : McGraw-Hill, c2009. | Marketing, Public relations, Sales, Advertising, G, G3 | Preface -- Acknowledgement -- 1. Marketing careers in the twenty-first century -- 2. Careers in marketing research -- 3. Careers in product development -- 4. Careers in advertising and sales promotion -- 5. Careers in public relations and customer service -- 6. Careers in industrial, wholesale, and direct sales -- 7. Careers in retailing -- 8. Careers in marketing management -- 9. Careers in global marketing -- 10. Careers in Education, consulting, Entrepreneurship, and franchising -- 11. Economic trends and their impact on marketing careers -- 12. Beginning a successful career in marketing | 2011-06-08 |
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