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Member: LisaArthur

CollectionsYour library (4)


Tagsdata driven marketing (1), big data marketing (1), big data (1) — see all tags

MediaBook (4), Paper Book (4)

About meI'm Lisa Arthur,the author of "Big Data Marketing: Engage Your Customers More Effectively and Drive Value" ( I serve as the Chief Marketing Officer for Teradata Applications, the leader in integrated marketing software. I meet with thousands of CMOs and marketing professionals annually through public speaking and events.

About my libraryMy Library will focus on books that can help readers leverage big data insights to improve customer experiences and insure business success.

GroupsNon-Fiction Readers


Also onAmazon

Real nameLisa Arthur


Favorite authorsNot set

Account typepublic, free

URLs /profile/LisaArthur (profile)
/catalog/LisaArthur (library)

Member sinceSep 5, 2013

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