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Accountable Advertising: Handbook for Managers and Analysts by Simon Broadbent
Attitude research on the rocks by Lee Adler
The Bibliography of Marketing Research Methods by John R. Dickinson
What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds by Rex Briggs
Behavioural and Management Science in Marketing by Harry L. Davis
Product Life Cycles and Product Management by Sak Onkvisit
The promise of advertising by C. H. Sandage
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