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Marketing to Consumers With Disabilities: How to Identify and Meet the Growing Market Needs of 43 Million Americans by Joel Reedy
Research in Marketing by Jagdish N. Sheth
The Role of Advertising by C. H. Sandage
The Innovator's Solution: Creating and Sustaining Successful Growth by Clayton M. Christensen
Advertising terminology by H. Victor Grohmann
Measuring the Effectiveness of Image and Linkage Advertising: The Nitty-Gritty of Maxi-Marketing by Arch G. Woodside
Marketing Research by Robert A. Peterson
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