Related tags
Related Subjects
Brand name products › Valuation › Management (3)
Brand name products › Marketing (3)
New products › Management (2)
Intangible property › Valuation › Management (2)
New products › Management (2)
Corporate image (2)
Intangible property › Management (2)
Marketing › Decision making (1)
Subject: Brand name products › Management
Sub-subjects
Brand name products › Management (7 works)
Brand name products › Management › Congresses (1 works)
Brand name products › Management (9 works)
Books under this subject
- The 22 Immutable Laws of Branding by Al Ries (215 copies)
- Building Strong Brands by David A. Aaker (93 copies)
- The Origin of Brands: Discover the Natural Laws of Product… by Al Ries (79 copies)
- The 11 Immutable Laws of Internet Branding by Al Ries (46 copies)
- Eating the Big Fish: How Challenger Brands Can Compete… by Adam Morgan (45 copies)
- Strategic Brand Management by Kevin Lane Keller (29 copies)
- Brand Portfolio Strategy: Creating Relevance,… by David A. Aaker (27 copies)
- Brands and Branding by Rita Clifton (25 copies)
- The 18 Immutable Laws of Corporate Reputation: Creating,… by Ron Alsop (16 copies)
- The Soul of the Corporation: How to manage the identity of… by Hamid Bouchikhi (6 copies)
- Brand Stretch: Why 1 in 2 extensions fail, and how to beat… by David Taylor (4 copies)
- Corporate cultures and global brands by Albrecht Rothacher (Editor) (2 copies)
- Private label : turning the retail brand threat into your… by Keith Lincoln (2 copies)
- Competitive strategy for media firms : strategic and brand… by Sylvia M. Chan-Olmsted (1 copies)