Subject: Brand name products › Marketing

Sub-subjects

Books under this subject

• Apex Hides the Hurt: A Novel by Colson Whitehead (262 copies)
• Branded: The Buying and Selling of Teenagers by Alissa Quart (175 copies)
• Lovemarks: The Future Beyond Brands by Kevin Roberts (103 copies)
• Designing Brand Identity: A Complete Guide to Creating,… by Alina Wheeler (95 copies)
• The Origin of Brands: Discover the Natural Laws of Product… by Al Ries (79 copies)
• The Culting of Brands: Turn Your Customers into True… by Douglas Atkin (50 copies)
• The Hero and the Outlaw: Building Extraordinary Brands… by Margaret Mark (45 copies)
• Experiential Marketing: How to Get Customers to Sense,… by Bernd H. Schmitt (34 copies)
• Brand Portfolio Strategy: Creating Relevance,… by David A. Aaker (27 copies)
• Conquering Consumerspace: Marketing Strategies for a… by Michael R. Solomon (16 copies)
• Creating Powerful Brands, Third Edition by Leslie de Chernatony (11 copies)
• Momentum: How Companies Become Unstoppable Market Forces by Ron Ricci (9 copies)
• Emotional branding ; the new paradigm for connecting brands… by Marc Gobé (5 copies)
• The expressive organization : linking identity, reputation,… by Majken Schultz (3 copies)
• Emotional branding ; the new paradigm for connecting brands… by Marc Gobé (3 copies)
• The Psychology Behind Trademark Infringement and… by Judith Lynne Zaichkowsky (2 copies)
• The Brandmindset by Duane E. Knapp (2 copies)
• Best Practices in E-marketing : pushing a global brand into… (2 copies)
• The brand glossary by Jeff. Swystun (1 copies)
• Harvard business review on marketing (1 copies)
• Waking the giant by Kim Boehm (1 copies)
• Hi-tech hi-touch branding : creating brand power in the age… by Paul Temporal (1 copies)