Subject: Branding (Marketing)

Sub-subjects

Books under this subject

• Apex Hides the Hurt: A Novel by Colson Whitehead (262 copies)
• The 22 Immutable Laws of Branding by Al Ries (215 copies)
• Branded: The Buying and Selling of Teenagers by Alissa Quart (174 copies)
• The Brand Gap: Expanded Edition by Marty Neumeier (145 copies)
• Buying In: The Secret Dialogue Between What We Buy and Who… by Rob Walker (103 copies)
• Lovemarks: The Future Beyond Brands by Kevin Roberts (103 copies)
• Designing Brand Identity: A Complete Guide to Creating,… by Alina Wheeler (94 copies)
• The Origin of Brands: Discover the Natural Laws of Product… by Al Ries (79 copies)
• The Hero and the Outlaw: Building Extraordinary Brands… by Margaret Mark (45 copies)
• Brand Failures: The Truth about the 100 Biggest Branding… by Matt Haig (41 copies)
• Personality Not Included: Why Companies Lose Their… by Rohit Bhargava (40 copies)
• Experiential Marketing: How to Get Customers to Sense,… by Bernd H. Schmitt (34 copies)
• How Brands Become Icons: The Principles of Cultural… by D. B. Holt (30 copies)
• OBD: Obsessive Branding Disorder: The Illusion of Business… by Lucas Conley (26 copies)
• Brands and Branding by Rita Clifton (25 copies)
• Storytelling: Branding in Practice by Klaus Fog (17 copies)
• Conquering Consumerspace: Marketing Strategies for a… by Michael R. Solomon (16 copies)
• Creating Your Library Brand: Communicating Your Relevance… by Elisabeth Doucett (16 copies)
• A Genie's Wisdom: A Fable of How a CEO Learned to Be a… by Jack Trout (14 copies)
• BrandDigital: Simple Ways Top Brands Succeed in the Digital… by Allen P. Adamson (10 copies)
• Brand Babble: Sense and Nonsense About Branding by Don E. Schultz (8 copies)
• Branding Only Works on Cattle: The New Way to Get Known… by Jonathan Salem Baskin (6 copies)
• Improve Your Marketing to Grow Your Business: Insights and… by Hunter Hastings (4 copies)
• The best of branding : best practices in corporate branding by James R. Gregory (4 copies)
• Brand Stretch: Why 1 in 2 extensions fail, and how to beat… by David Taylor (4 copies)
• Harry Potter : the story of a global business phenomenon by Susan Gunelius (4 copies)
• Brandjam : humanizing brands through emotional design by Marc Gobé (3 copies)
• Brand Marketing: Building Winning Brand Strategies That… by William M. Weilbacher (3 copies)
• Brand hijack : marketing without marketing by Alex Wipperfürth (3 copies)
• Taking brand initiative : how companies can align strategy,… by Mary Jo Hatch (2 copies)
• Private label : turning the retail brand threat into your… by Keith Lincoln (2 copies)
• IMC : using advertising and promotion to build brands by Tom Duncan (2 copies)
• Brand Rejuvenation: How to Protect, Strengthen & Add Value… by Jean-Marc Lehu (2 copies)
• Corporate cultures and global brands by Albrecht Rothacher (Editor) (2 copies)
• Accidental branding : how ordinary people build… by David Vinjamuri (1 copies)
• Value creation : the power of brand equity by Ron Strauss (1 copies)
• Competitive strategy for media firms : strategic and brand… by Sylvia M. Chan-Olmsted (1 copies)
• Warp-speed branding : the impact of technology on marketing by Agnieszka Winkler (1 copies)