Related tags
Related Subjects
Intangible property › Management (2)
Brand name products › Management (1)
Intellectual capital › Management (1)
Branding (Marketing) › Management (1)
Brand name products › Management (1)
Brand name products › Valuation › United States › Management (1)
Brand name products › Valuation › Management (1)
Intangible property › United States › Management (1)
Brand name products › Valuation (1)
Brand name products › United States › Management (1)
Brand loyalty (1)
Subject: Intangible property › Valuation
Sub-subjects
Intangible property › Valuation (1 works)
Intangible property › Valuation › Management (1 works)
Intangible property › Valuation › United States › Management (1 works)
Intangible property › Valuation (2 works)
Books under this subject
- Building Strong Brands by David A. Aaker (114 copies)
- Managing Brand Equity by David A. Aaker (73 copies)
- Valuing Intangible Assets by Robert F. Reilly (6 copies)
- Making Sense of Intellectual Capital: Designing a Method… by Daniel Andriessen (4 copies)
- Value creation : the power of brand equity by Ron Strauss (2 copies)