Subject: Market segmentation

Sub-subjects

Books under this subject

• The Long Tail: Why the Future of Business is Selling Less… by Chris Anderson (2,276 copies)
• Blue Ocean Strategy: How to Create Uncontested Market Space… by W. Chan Kim (774 copies)
• The Discipline of Market Leaders: Choose Your Customers,… by Michael Treacy (170 copies)
• Enterprise One to One by Don Peppers (90 copies)
• The One to One Future (One to One) by Don Peppers (87 copies)
• Unmarketable: Brandalism, Copyfighting, Mocketing, and the… by Anne Elizabeth Moore (59 copies)
• The One to One Fieldbook (One to One) by Don Peppers (31 copies)
• Successful Large Account Management by Robert B. Miller (28 copies)
• Niche Envy: Marketing Discrimination in the Digital Age by Joseph Turow (12 copies)
• Renovate Before You Innovate: Why Doing the New Thing Might… by Sergio Zyman (11 copies)
• Latinos, Inc.: The Marketing and Making of a People by Arlene Dávila (9 copies)
• Market Segmentation: Using Demographics, Psychographics,… by Art Weinstein (7 copies)
• Customer.Community: Unleashing the Power of Your Customer… by Drew Banks (6 copies)
• Multicultural Marketing: Selling to a Diverse America by Marlene L. Rossman (6 copies)
• Membidik pasar Indonesia : segmentasi, targeting, dan… by Rhenald Kasali (2 copies)
• Hospitality sales and advertising by James R. Abbey (2 copies)
• The Great Tween Buying Machine: Marketing to Today's Tweens by David L. Siegel (2 copies)
• Market segmentation by Ronald Edward Frank (1 copies)
• Developing effective communications strategy : a benefit… by Russell I. Haley (1 copies)