Subject: Marketing › Management

Sub-subjects

Books under this subject

• Marketing Management (12th Edition) (Marketing Management) by Philip Kotler (406 copies)
• Meatball Sundae: Is Your Marketing out of Sync? by Seth Godin (150 copies)
• Selling the Dream by Guy Kawasaki (123 copies)
• Focus: The Future of Your Company Depends on It by Al Ries (96 copies)
• Kotler on Marketing: How to Create, Win, and Dominate… by Philip Kotler (77 copies)
• The Science of Success: How Market-Based Management Built… by Charles G. Koch (49 copies)
• Strategic Market Management by David A. Aaker (45 copies)
• Marketing for Dummies by Alexander Hiam (44 copies)
• Marketing Genius by Peter Fisk (32 copies)
• A Framework for Marketing Management, Second Edition by Philip Kotler (29 copies)
• Market-Based Management: Strategies for Growing Customer… by Roger J. Best (26 copies)
• Market Driven Strategy: Processes for Creating Value by George S. Day (25 copies)
• The Portable MBA in Marketing (Portable Mba Series) by Alexander Hiam (24 copies)
• The Creative Priority : Putting Innovation to Work in Your… by Jerry Hirshberg (23 copies)
• Basic Marketing: A Managerial Approach by E. Jerome McCarthy (22 copies)
• Marketing Plans by Malcolm McDonald (22 copies)
• Developing Business Strategies by David A. Aaker (21 copies)
• Managing Customers as Investments: The Strategic Value of… by Sunil Gupta (20 copies)
• Streetwise Marketing Plan by Don Debelak (20 copies)
• Marketing by Charles W. Lamb (18 copies)
• Managing Customer Value: Creating Quality and Service That… by Bradley Gale (18 copies)
• The Persona Principle: How to Succeed in Business with… by Derek Armstrong (17 copies)
• Marketing Kit for Dummies (For Dummies (Business & Personal… by Alexander Hiam (17 copies)
• Basic Marketing: A Global-Managerial Approach by William D. Perreault (15 copies)
• A Genie's Wisdom: A Fable of How a CEO Learned to Be a… by Jack Trout (14 copies)
• Business by Referral : A Sure-Fire Way to Generate New… by Ivan Misner (14 copies)
• Strategic Marketing Problems by Roger Kerin (14 copies)
• Lateral Marketing: New Techniques for Finding Breakthrough… by Philip Kotler (13 copies)
• Enterprise Marketing Management: The New Science of… by Dave Sutton (13 copies)
• The market driven organization : understanding, attracting,… by George S. Day (13 copies)
• Marketing Moves: A New Approach to Profits, Growth &… by Philip Kotler (11 copies)
• Creativity in Product Innovation by Jacob Goldenberg (10 copies)
• Channel Champions: How leading companies build new… by Steven Wheeler (8 copies)
• Strategic Marketing (Mcgraw Hill/Irwin Series in Marketing) by David W. Cravens (8 copies)
• Marketing Strategy and Competitive Positioning by Graham J. Hooley (8 copies)
• Technology and Market Structure: Theory and History by John Sutton (8 copies)
• Marketing Without a Marketing Budget: How to Find Customers… by Craig S. Rice (8 copies)
• Marketing: An Introduction by Philip Kotler (8 copies)
• Market-Driven Management: How to Define, Develop, and… by Frederick E. Webster (7 copies)
• Marketing management : strategies and programs by Joseph Guiltinan (7 copies)
• Conversations with Marketing Masters by Laura Mazur (7 copies)
• Marketing Management by Harper W. Boyd (7 copies)
• A preface to marketing management by J. Paul Peter (7 copies)
• Your Gut is Still Not Smarter Than Your Head : How… by Kevin J. Clancy (7 copies)
• The Dollarization Discipline: How Smart Companies Create… by Jeffrey J. Fox (7 copies)
• Preparing The Marketing Plan (The Ama Marketing Toolbox) by David Parmerlee (6 copies)
• Excel for Marketing Managers (Excel for Professionals… by Ivana Taylor (6 copies)
• Sweet spot : how to maximize marketing for business growth by Arun Sinha (5 copies)
• Marketing Management by Russell S. Winer (5 copies)
• Strategic Market Planning: Problems and Analytical… by Derek F. Abell (5 copies)

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