Subject: Product management

Sub-subjects

Books under this subject

• Rules For Revolutionaries: The Capitalist Manifesto for… by Guy Kawasaki (241 copies)
• The Experience Economy: Work Is Theater & Every Business a… by B. Joseph Pine II (221 copies)
• Selling the Dream by Guy Kawasaki (123 copies)
• Managing the Design Factory by Donald G. Reinertsen (71 copies)
• Product Strategy for High Technology Companies by Michael E. McGrath (59 copies)
• Authenticity: What Consumers Really Want by James H. Gilmore (55 copies)
• The Persona Lifecycle : Keeping People in Mind Throughout… by John Pruitt (53 copies)
• Juicing the Orange: How to Turn Creativity into a Powerful… by Pat Fallon (51 copies)
• Eating the Big Fish: How Challenger Brands Can Compete… by Adam Morgan (45 copies)
• The Hero and the Outlaw: Building Extraordinary Brands… by Margaret Mark (45 copies)
• Developing Products in Half the Time: New Rules, New Tools,… by Preston G. Smith (45 copies)
• The Product Manager's Handbook : The Complete Product… by Linda Gorchels (44 copies)
• The Customer Revolution by Patricia B. Seybold (35 copies)
• Priceless: Turning Ordinary Products into Extraordinary… by Diana Lasalle (29 copies)
• Mass Affluence: Seven New Rules of Marketing to Today's… by Paul Nunes (23 copies)
• The Creative Priority : Putting Innovation to Work in Your… by Jerry Hirshberg (23 copies)
• Storytelling: Branding in Practice by Klaus Fog (17 copies)
• Overpromise and Overdeliver: The Secrets of Unshakable… by Rick Barrera (16 copies)
• Brand Asset Management: Driving Profitable Growth Through… by Scott M. Davis (15 copies)
• Markets of One: Creating Customer-Unique Value through Mass… by James H. Gilmore (14 copies)
• Beyond the Brand: Why Engaging the Right Customers is… by John Winsor (14 copies)
• The PDMA Handbook of New Product Development by Milton D. Rosenau (13 copies)
• Creativity in Product Innovation by Jacob Goldenberg (10 copies)
• The Product Development Challenge: Competing Through Speed,… by Kim B. Clark (10 copies)
• Proactive Risk Management : Controlling Uncertainty in… by Preston G. Smith (9 copies)
• Blueprints for Innovation: How Creative Processes Can Make… by Charles W. Prather (9 copies)
• Your Gut is Still Not Smarter Than Your Head : How… by Kevin J. Clancy (7 copies)
• Innovation and the General Manager by Clayton M. Christensen (7 copies)
• Achieving Planned Innovation: A Proven System for Creating… by Frank R. Bacon (7 copies)
• America's Stupidest Business Decisions: 101 Blunders,… by Bill Adler Jr. (6 copies)
• Classic Failures in Product Marketing: Marketing Principles… by Donald W. Hendon (6 copies)
• Managing New Products: The Power of Innovation by Thomas D. Kuczmarski (6 copies)
• Brand Stretch: Why 1 in 2 extensions fail, and how to beat… by David Taylor (4 copies)
• New-Product Diffusion Models (International Series in… by Vijay Mahajan (4 copies)
• Innovation Management: Strategies, Implementation, and… by Allan Afuah (4 copies)
• Product Lifecycle Management: Driving the Next Generation… by Michael Grieves (4 copies)
• The Philosophy of Branding: Great Philosophers Think Brands by Thom Braun (4 copies)
• The Brandmindset by Duane E. Knapp (2 copies)
• Market planning for new industrial products by Jean Marie Choffray (2 copies)
• Faster new product development : getting the right product… by rosenaumilton (2 copies)
• Brand warfare : 10 rules for building the killer brand :… by David F. D'Alessandro (2 copies)
• Beyond branding (2 copies)
• The customer-driven company : managerial perspectives on… by William E. Eureka (2 copies)
• Brand Rejuvenation: How to Protect, Strengthen & Add Value… by Jean-Marc Lehu (2 copies)
• Stopwatch marketing : take charge of the time when your… by John Rosen (2 copies)
• Effective product design and development : how to cut lead… by Stephen R. Rosenthal (1 copies)
• Product creation : the heart of the enterprise : from… by Philip H. Francis (1 copies)
• The strategy of change for business success by Sidney Furst (1 copies)
• Brands & gaming : the computer gaming phenomenon and its… by David Nichols (1 copies)
• Promote innovation and change : Unit BSBCMN 412A by Greg Croft (1 copies)

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