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Tagbrand strategy

Includes: brand strategy, brand-strategy, Brand Strategy

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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier (8 times)
Ogilvy on Advertising by David Ogilvy (4 times)
Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier (3 times)
Brand names that Win. Creative Strategy by J. David Placek (2 times)
Brands and Branding (The Economist Series) by Rita Clifton (2 times)
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes by Margaret Mark (2 times)
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands by Alina Wheeler (2 times)
Strategy Is Your Words: A Strategist's Fight For Meaning by Mark Pollard (1 times)
The Brand Positioning Workbook: A Simple How-To Guide To More Compelling Brand Positionings, Faster by Ulli Appelbaum (1 times)
The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands by Ana Andjelic (1 times)
The Power of Moments: Why Certain Experiences Have Extraordinary Impact by Chip Heath (1 times)
Branding: In Five and a Half Steps by Michael Johnson (1 times)
Brand name stories by Beatrice Ferrari, Liguori, Linda (1 times)
Marketing nei settori creativi. Generare valore per il cliente tramite l'esperienza della creatività. by Gabriele Trailo (1 times)
Telling Stories by John Simmons (1 times)
Branded Interactions: Creating the Digital Experience by Marco Spies (1 times)
How to Kill a Unicorn: How the World's Hottest Innovation Factory Builds Bold Ideas That Make It to Market by Mark Payne (1 times)
Brand New: The Shape of Brands to Come by Wally Olins (1 times)
Meta-Luxury: Brands and the Culture of Excellence by Manfredi Ricca (1 times)
Decoded: The Science Behind Why We Buy by Phil Barden (1 times)
Brand Thinking and Other Noble Pursuits by Debbie Millman (1 times)
Meet Safely, Our Brand Book by Safely (1 times)
The Storytelling Animal: How Stories Make Us Human by Jonathan Gottschall (1 times)
Trend Forecaster's Handbook by Martin Raymond (1 times)
The Social Metropolis- First Edition by Jimmy Maymann (1 times)

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Using the Tag

pdupree (17), Interbrand (9), Christine_Thompson (9), planningoutsidein (5), tpoint (1), AmCorNis (1), sillysampi (1), HotStudio (1)

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Related Series

The Economist Series

Harvard Business Review Paperback Series

Essential Design Handbooks

Related Tagmashes

branding, marketing (18)

brand, marketing (17)

advertising, business, marketing (16)

management, marketing (12)

marketing, strategy (12)

business, marketing (11)

business, marketing, strategy (11)

branding, strategy (9)

communication, marketing (9)

brand, strategy (8)

branding, design (8)

Leadership, marketing (8)

business, business strategy, innovation, strategy (5)

business, customers (5)

business, innovation, strategy (5)

business, own (5)

business, strategy (5)

innovation, strategy (5)

advertising, art (4)

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