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- Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
- All Marketers Are Liars: The Power of Telling Authentic… by Seth Godin
- Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith
- Guerrilla Marketing: Secrets for Making Big Profits from… by Jay Conrad Levinson
- Permission Marketing : Turning Strangers Into Friends And… by Seth Godin
- Crossing the Chasm by Geoffrey A. Moore
- The 22 Immutable Laws of Marketing: Violate Them at Your… by Al Ries
- Free Prize Inside: The Next Big Marketing Idea by Seth Godin
- Small Is the New Big: and 183 Other Riffs, Rants, and… by Seth Godin
- Positioning: The Battle for Your Mind by Al Ries
- Marketing Management (12th Edition) (Marketing Management) by Philip Kotler
- The Big Moo: Stop Trying to Be Perfect and Start Being… by Seth Godin
- Unleashing the Ideavirus by Seth Godin
- The 22 Immutable Laws of Branding by Al Ries
- Inside the Tornado: Marketing Strategies from Silicon… by Geoffrey A. Moore
- Blue Ocean Strategy: How to Create Uncontested Market Space… by W. Chan Kim
- Why We Buy: The Science of Shopping by Paco Underhill
- The Cluetrain Manifesto: The End of Business as Usual by Rick Levine
- The Long Tail: Why the Future of Business is Selling Less… by Chris Anderson
- Principles of Marketing by Philip Kotler
- Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath
- Tribes: We Need You to Lead Us by Seth Godin
- Influence: The Psychology of Persuasion by Robert B. Cialdini
- Groundswell: Winning in a World Transformed by Social… by Charlene Li
- Ogilvy on Advertising by David Ogilvy
- The Tipping Point: How Little Things Can Make a Big… by Malcolm Gladwell
- Naked Conversations: How Blogs are Changing the Way… by Robert Scoble
- The Dip: A Little Book That Teaches You When to Quit (and… by Seth Godin
- Marketing Imagination, New, Expanded Edition by Theodore Levitt
- Rules For Revolutionaries: The Capitalist Manifesto for… by Guy Kawasaki
- Call of the Mall: The Geography of Shopping by the Author… by Paco Underhill
- The Art of the Start: The Time-Tested, Battle-Hardened… by Guy Kawasaki
- No Logo: No Space, No Choice, No Jobs by Naomi Klein
- Influence: Science and Practice by Robert B. Cialdini
- In Search of Stupidity: Over 20 Years of High-Tech… by Merrill R. (Rick) Chapman
- Building Strong Brands by David A. Aaker
- Microtrends: The Small Forces Behind Tomorrow's Big Changes by Mark Penn
- The Innovator's Dilemma: The Revolutionary Book that Will… by Clayton M. Christensen
- The Discipline of Market Leaders: Choose Your Customers,… by Michael Treacy
- The E-Myth Revisited: Why Most Small Businesses Don't Work… by Michael E. Gerber
- The Anatomy of Buzz: How to Create Word of Mouth Marketing by Emanuel Rosen
- Never Eat Alone: And Other Secrets to Success, One… by Keith Ferrazzi
- The Guerrilla Marketing Handbook (Guerrilla Marketing) by Jay Conrad Levinson
- Blink: The Power of Thinking Without Thinking by Malcolm Gladwell
- How Customers Think: Essential Insights into the Mind of… by Gerald Zaltman
- The New Rules of Marketing and PR: How to Use News… by David Meerman Scott
- Buyology: Truth and Lies About Why We Buy by Martin Lindstrom
- It's Not How Good You Are, Its How Good You Want to Be: The… by Paul Arden
- The Experience Economy: Work Is Theater & Every Business a… by B. Joseph Pine II
- The Brand Gap: Expanded Edition by Marty Neumeier
- Meatball Sundae: Is Your Marketing out of Sync? by Seth Godin
- Competitive Strategy: Techniques for Analyzing Industries… by Michael E. Porter
- Differentiate or Die: Survival in Our Era of Killer… by Jack Trout
- Good to Great: Why Some Companies Make the Leap... and… by Jim Collins
- Little Red Book of Selling: 12.5 Principles of Sales… by Jeffrey Gitomer
- Marketing Warfare by Al Ries
- The Wisdom of Crowds by James Surowiecki
- The Big Red Fez: How To Make Any Web Site Better by Seth Godin
- The Pursuit of Wow! by Thomas J. Peters
- Selling the Dream by Guy Kawasaki
- The Paradox of Choice: Why More Is Less by Barry Schwartz
- Gonzo Marketing: Winning Through Worst Practices by Christopher Locke
- Focus: The Future of Your Company Depends on It by Al Ries
- The Brand You 50 : Or : Fifty Ways to Transform Yourself… by Thomas J. Peters
- Guerrilla Marketing Attack by Jay Conrad Levinson
- The Popcorn Report: Faith Popcorn on the Future of Your… by Faith Popcorn
- The Irresistible Offer: How to Sell Your Product or Service… by Mark Joyner
- Free: The Future of a Radical Price by Chris Anderson
- How to Drive Your Competition Crazy: Creating Disruption… by Guy Kawasaki
- Getting business to come to you by Paul Edwards
- Kotler on Marketing: How to Create, Win, and Dominate… by Philip Kotler
- How to Become a Rainmaker: The Rules for Getting and… by Jeffrey J. Fox
- A New Brand World: Eight Principles for Achieving Brand… by Scott Bedbury
- Buzzmarketing: Get People to Talk About Your Stuff by Mark Hughes
- Word of Mouth Marketing: How Smart Companies Get People… by Andy Sernovitz
- Customers.com: How to Create a Profitable Business Strategy… by Patricia B. Seybold
- Marketing High Technology by William H. Davidow
- The Macintosh Way by Guy Kawasaki
- Competing on Analytics: The New Science of Winning by Thomas H. Davenport
- The Search: How Google and Its Rivals Rewrote the Rules of… by John Battelle
- The Invisible Touch: The Four Keys to Modern Marketing by Harry Beckwith
- Swim with the Sharks Without Being Eaten Alive by Harvey Mackay
- Competitive Advantage: Creating and Sustaining Superior… by Michael E. Porter
- Book Yourself Solid: The Fastest, Easiest, and Most… by Michael Port
- The Culture Code: An Ingenious Way to Understand Why People… by Clotaire Rapaille
- Pour Your Heart into It : How Starbucks Built a Company One… by Howard Schultz
- The Starbucks Experience: 5 Principles for Turning Ordinary… by Joseph Michelli
- Guerrilla Marketing for Free: Dozens of No-Cost Tactics to… by Jay Conrad Levinson
- The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join… by Timothy Ferriss
- Customers For Life: How To Turn That One-Time Buyer Into a… by Carl Sewell
- How to Become a Marketing Superstar: Unexpected Rules That… by Jeffrey J. Fox
- Managing Brand Equity by David A. Aaker
- The Fall of Advertising and the Rise of PR by Al Ries
- Enterprise One to One by Don Peppers
- Lovemarks: The Future Beyond Brands by Kevin Roberts
- The End of Marketing as We Know It by Sergio Zyman
- Brand Leadership: The Next Level of the Brand Revolution by David A. Aaker
- What Clients Love: A Field Guide to Growing Your Business by Harry Beckwith
- The New Strategic Selling: The Unique Sales System Proven… by Stephen E. Heiman
- Re-imagine! by Thomas J. Peters
- Little Black Book of Connections: 6.5 Assets for Networking… by Jeffrey Gitomer
- Bottom-up Marketing by Al Ries
- Branded: The Buying and Selling of Teenagers by Alissa Quart
- Designing Brand Identity: A Complete Guide to Creating,… by Alina Wheeler
- The Origin of Brands: Discover the Natural Laws of Product… by Al Ries
- The Innovator's Solution: Creating and Sustaining… by Clayton M. Christensen
- Marketing for Dummies by Alexander Hiam
- Your Marketing Sucks. by Mark Stevens
- The One to One Future (One to One) by Don Peppers
- Raving Fans: A Revolutionary Approach To Customer Service by Ken Blanchard
- It's Not Luck by Eliyahu M. Goldratt
- Million Dollar Consulting: The Professional's Guide to… by Alan Weiss
- Dig Your Well Before You're Thirsty : The Only Networking… by Harvey Mackay
- SPIN Selling by Neil Rackham
- A Framework for Marketing Management, Second Edition by Philip Kotler
- The Ultimate Sales Letter: Attract New Customers. Boost… by Dan S. Kennedy
- The Attention Economy: Understanding the New Currency of… by Thomas H. Davenport
- Confessions of an Advertising Man by David Ogilvy
- Getting Everything You Can Out of All You've Got: 21 Ways… by Jay Abraham
- Authenticity: What Consumers Really Want by James H. Gilmore
- Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get… by Jay Conrad Levinson
- Starbucked: A Double Tall Tale of Caffeine, Commerce, and… by Taylor Clark
- The Strategy and Tactics of Pricing: A Guide to Profitable… by Thomas T. Nagle
- Creating Customer Evangelists: How Loyal Customers Become a… by Ben McConnell
- Fast Food Nation by Eric Schlosser
- Hey, Whipple, Squeeze This: A Guide to Creating Great Ads,… by Luke Sullivan
- Words That Work: It's Not What You Say, It's What People… by Frank Luntz
- Getting to Yes: Negotiating Agreement Without Giving In… by Roger Fisher
- Brand Hijack: Marketing Without Marketing by Alex Wipperfurth
- The Ultimate Marketing Plan: Find Your Most Promotable… by Dan S. Kennedy
- The Portable MBA (Portable Mba Series) by Eliza G. C. Collins
- Love Is the Killer App: How to Win Business and Influence… by Tim Sanders
- The Portable MBA in Marketing (Portable Mba Series) by Alexander Hiam
- Here Comes Everybody: The Power of Organizing Without… by Clay Shirky
- Zig Ziglar's Secrets of Closing the Sale by Zig Ziglar
- How to Win Friends and Influence People by Dale Carnegie
- The World is Flat: A Brief History of the Twenty-First… by Thomas L. Friedman
- Winning by Jack Welch
- Tested Advertising Methods by John Caples
- Clicking: 16 Trends to Future Fit Your Life, Your Work, and… by Faith Popcorn
- Net Gain: Expanding Markets Through Virtual Communities by John Hagel III
- Get Clients Now!: A 28-Day Marketing Program for… by C. J. Hayden
- Marketing Insights from A to Z: 80 Concepts Every Manager… by Philip Kotler
- Nobrow : The Culture of Marketing, the Marketing of Culture by John Seabrook
- Words That Sell by Richard Bayan
- Survival Is Not Enough: Why Smart Companies Abandon Worry… by Seth Godin
- Reality Check: The Irreverent Guide to Outsmarting,… by Guy Kawasaki
- Relationship Marketing: Successful Strategies for the Age… by Regis McKenna
- Marketing without advertising by Michael Phillips
- Trading Up: The New American Luxury by Michael Silverstein
- Beyond Bullet Points: Using Microsoft PowerPoint to Create… by Cliff Atkinson
- The Sales Bible: The Ultimate Sales Resource, Revised… by Jeffrey Gitomer
- Robin Hood Marketing: Stealing Corporate Savvy to Sell Just… by Katya Andresen
- How I Raised Myself from Failure to Success in Selling by Frank Bettger
- The Back of the Napkin: Solving Problems and Selling Ideas… by Dan Roam
- Solution Selling: Creating Buyers in Difficult Selling… by Michael T. Bosworth
- Guerrilla Marketing in 30 Days by Jay Conrad Levinson
- The Substance of Style: How the Rise of Aesthetic Value Is… by Virginia Postrel
- The Hidden Persuaders by Vance Packard
- The 48 Laws of Power by Robert Greene
- Growing a Business by Paul Hawken
- Duct Tape Marketing: The World's Most Practical Small… by John Jantsch
- Brand Warfare: 10 Rules for Building the Killer Brand by David F. D'Alessandro
- Endless Referrals, Third Edition by Bob Burg
- Jennifer Government by Max Barry
- A Whole New Mind: Why Right-Brainers Will Rule the Future by Daniel H. Pink
- Mavericks at Work: Why the Most Original Minds in Business… by William C. Taylor
- Start Your Own Business by Rieva Lesonsky
- Selling for Dummies by Tom Hopkins
- What They Don't Teach You at Harvard Business School by Mark H. McCormack
- Nuts! Southwest Airlines' Crazy Recipe for Business and… by Kevin Freiberg
- A Passion for Excellence: The Leadership Difference by Thomas J. Peters
- Funky Business: Talent Makes Capital Dance by Jonas Ridderstrale
- World Wide Rave: Creating Triggers that Get Millions of… by David Meerman Scott
- Attracting Perfect Customers: The Power of Strategic… by Stacey Hall
- Real Time: Preparing for the Age of the Never Satisfied… by Regis McKenna
- Managing The Professional Service Firm by David H. Maister
- Crafting As A Business by Wendy Rosen
- Whatever You Think, Think the Opposite by Paul Arden
- Moments of Truth by Jan Carlzon
- SPAM by Daniel Goleman
- The Essential Drucker: The Best of Sixty Years of Peter… by Peter F. Drucker
- Trading Up: Why Consumers Want New Luxury Goods... And How… by Michael Silverstein
- The Circle of Innovation: You Can't Shrink Your Way to… by Thomas J. Peters
- The Perfect Store: Inside eBay by Adam Cohen
- Direct From Dell: Chairman and Chief Executive Officer,… by Michael Dell
- In Search of Excellence: Lessons from America's Best-Run… by Thomas J. Peters
- You Can Negotiate Anything by Herb Cohen
- Let My People Go Surfing: The Education of a Reluctant… by Yvon Chouinard
- Management Challenges for the 21st Century by Peter F. Drucker
- Built to Last: Successful Habits of Visionary Companies by James C. Collins
- Bang!: Getting Your Message Heard in a Noisy World by Linda Kaplan Thaler
- The World's Best Known Marketing Secret, 2nd Edition:… by Ivan R. Misner
- Orbiting the Giant Hairball: A Corporate Fool's Guide to… by Gordon MacKenzie
- Rain Making: The Professional's Guide to Attracting New… by Ford Harding
- Marketing to the Social Web: How Digital Customer… by Larry Weber
- Seeing What's Next: Using Theories of Innovation to Predict… by Clayton M. Christensen
- Thinking Strategically: The Competitive Edge in Business,… by Avinash K. Dixit
- Branded Nation: The Marketing of Megachurch, College Inc.,… by James B. Twitchell
- The Wal-Mart Effect: How the World's Most Powerful Company… by Charles Fishman
- The Change Function: Why Some Technologies Take Off and… by Pip Coburn
- Got Game: How the Gamer Generation Is Reshaping Business… by John C. Beck
- The Trusted Advisor by David H. Maister
- The Competitive Advantage of Nations by Michael E. Porter
- The Fortune at the Bottom of the Pyramid: Eradicating… by C. K. Prahalad
- Freakonomics by Steven D. Levitt
- Good to Great and the Social Sectors: A Monograph to… by Jim Collins
- Competing for the Future by Gary Hamel
- Losing My Virginity: How I've Survived, Had Fun, and Made a… by Richard Branson
- Information Rules: A Strategic Guide to the Network Economy by Carl Shapiro
- Execution: The Discipline of Getting Things Done by Larry Bossidy
- For God, Country, and Coca-Cola: The Definitive History of… by Mark Pendergrast
- Fish! A Remarkable Way to Boost Morale and Improve Results by Stephen C. Lundin
- The SPEED of Trust: The One Thing that Changes Everything by Stephen M.R. Covey
- 1001 Ways to Market Your Books, Sixth Edition (1001 Ways to… by John Kremer
- The Emperors of Chocolate: Inside the Secret World of… by Joël Glenn Brenner
- Leading Change by John P. Kotter
- How to Master the Art of Selling by Tom Hopkins
- Monday Morning Leadership: 8 Mentoring Sessions You Can't… by David Cottrell
- Managing the Non-Profit Organization: Principles and… by Peter F. Drucker
- The Business of Software: What Every Manager, Programmer,… by Michael A. Cusumano
- First, Break All the Rules: What the World's Greatest… by Marcus Buckingham
- The One Minute Manager by Kenneth Blanchard
- The Art of Innovation: Lessons in Creativity from IDEO,… by Tom Kelley
- Guerrilla Marketing Weapons: 100 Affordable Marketing… by Jay Conrad Levinson
- Brand Failures: The Truth about the 100 Biggest Branding… by Matt Haig
- The Chasm Companion: A Fieldbook to Crossing the Chasm and… by Paul Wiefels
- Marketing Aesthetics: The Strategic Management of Brands,… by Alex Simonson
- Then We Set His Hair on Fire: Insights and Accidents from a… by Phil Dusenberry
- Out of the Crisis by W. Edwards Deming
- Blown to Bits: How the New Economics of Information… by Philip Evans
- The 11 Immutable Laws of Internet Branding by Al Ries
- The New Influencers: A Marketer's Guide to the New Social… by Paul Gillin
- Winning at New Products: Accelerating the Process from Idea… by Robert G. Cooper
- The 80/20 Principle: The Secret to Success by Achieving… by Richard Koch
- How Would You Move Mount Fuji? Microsoft's Cult of the… by William Poundstone
- Market Driven Strategy: Processes for Creating Value by George S. Day
- Contemporary Marketing by Louis E. Boone
- Guerrilla Marketing for Consultants: Breakthrough Tactics… by Jay Conrad Levinson
- The New Marketing Manifesto: The 12 Rules for Building… by John Grant
- Streetwise Marketing Plan by Don Debelak
- No B.S. Sales Success: The Ultimate No Holds Barred, Kick… by Dan Kennedy
- The Ecology of Commerce by Paul Hawken
- Wordcraft: The Art of Turning Little Words into Big… by Alex Frankel
- Graphic Artists Guild Handbook: Pricing & Ethical… by Graphic Artists Guild
- The Google Story: Inside the Hottest Business, Media, and… by David A. Vise
- The Greatest Salesman in the World by Og Mandino
- How to Get Your Point Across in 30 Seconds or Less by Milo O. Frank
- Accidental Empires: How the Boys of Silicon Valley Make… by Robert X. Cringely

