Facebook and reaching patrons via social media
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I work in a small, suburban library (i.e. our patrons are mostly elderly and mothers with young children) where I'm in charge of our recently re-vamped online presence. We've got a website and just started a facebook where I post reminders about programs, info about resources offered through our library cooperative, and interesting literature articles. My director is also considering building a presence on Google +.
Has anyone had success/positive response from patrons using social media? Any tips on how to reach out to undeserved populations (in our case that's young adults and job seekers)? I'm good with computers, but I'm not a marketing nerd so I'm always on the hunt for good info!
The document listed here is an excellent insight into how a very popular student-run facebook page reaches people, and has some excellent advice that I have tried to implement.
Thanks for directing me to those great resources! There's definitely stuff there that we could adapt to our purposes.
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I can't say I've had any success yet, because no one knows about it, but I'm launching a contest that uses social media to promote it. It will give a gift to libraries. See http://www.max-opp.com.
If you want to try something like this, contact me, and I'll make a page for you at no change. Or, you can buy the software, which costs a couple hundred of dollars, and do it on your own.
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