February batch is live!
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Welcome to another year of Early Reviewers!
The February batch is live and ready for requests. We've got 2,825 copies of 113 titles this month. See the blog post to browse covers.
Request copies here!
While you're at it, if you've moved or switched email addresses recently, please remember to check/update that information on your ER profile.
Which books are you hoping to snag this month?
Loranne, after selecting "paper only" I notice one of the titles in the list, "The Curious Profession of Dr. Craven by R. Harrison (Booktrope)" says "The publisher will make the title available in the following formats; pdf, mobi or epub." Might want to fix something somewhere. ;)
It appears that many, if not all of the Booktrope publications are misfiled.
What's up with the gratuitous ad for the iOS app in the ER batch notification today? Presumably we haven't all been so deeply under rocks that we haven't heard about it already and would have downloaded it if we had (a) interest and (b) iOS devices. As it is, the thousandth reminder feels a bit like "neener neener Android users!"
>7 lorax: Honestly I'm one of those under-rock dwellers; I go through lengthy periods where I only interact with LT via the ER batches and only open those notifications.
And promoting the iOS app is good for us Android-havers too; presumably once the iOS app has enough of a user base to justify the investment of making it Android will be a priority. I'm in mobile marketing analytics, though, so I'm used to this kind of thing. If there was a way to segment out based on web traffic and only notify users with iOS devices I'm sure the LT team would love to use it! ;) (But then again, most North American Android users have at least one iOS device as well, so it's a conundrum!)
>7 lorax: I'm sorry you find it gratuitous, and, as an Android user myself, empathize with the sentiment. I've kept it there mostly for folks who are new to ER/don't check their LT messages that often. Unfortunately, I don't yet have a way to filter out the newer ER members (and there's no way to check within LT whether someone's an Android or iOS user), but I'm going to talk with Tim and see if there's some way to check for that.
and >8 KLmesoftly: has hit the nail on the head as well. The Android version is coming—we just have to get some other irons out of the fire first.
>7 lorax: I agree. We've seen this several times now. We either have the app or don't intend to get it. It really has nothing to do with ER. Enough already.
I know the current plan is for an Android version, though the "current plan" has changed often enough since the iOS version was released four months ago that I'm just hoping for TinyCat, since that will get me most of what I want. I'm mostly just suggesting that four months on is a little late for anyone active enough to want to use the app not to have managed to hear about it already.
Another month, and that stupid message is still there. I suppose leaving the ER program entirely is the only reason to stop having six-month-old "news" that wasn't relevant to me in the first place waved at me?
Every time we talk about the app on that, on our newsletter and elsewhere, we gain downloads and use. The more use it gets, the more compelling an Android version is. (And when we have one, we're not going to mention it.) It's an important part of what we do, and it cost us well upwards of $100k dollars, so we want to make sure it gets found and used.
ER and the app are designed to do the same thing. They cost money, in order to drive interest and use. We talk about it in every newsletter too, although surely many members aren't interested. We're going to mention both of them when we feel it helps the site.
I have to say I'm surprised. I would have thought there would be two groups of ER users:
1. Established users who by now are utterly saturated with 'news' about the app.
2. New users who would have learned about the app when signing up for LT.
such that the only benefit you'd get from hammering on it would be from the vanishingly small fraction of (3), ER members who only check in once every six months. But you're the one with the download numbers to see the spikes after the ER reminders go out. So I'm glad it's working well for you.
Is there any chance that the wording could be changed slightly to be more of a "reminder" rather than "THIS IS NEW NEW NEWS!!!"
Lorax, are you talking about this wording?
"Did you know LibraryThing now has an iPhone App? You can browse your library, scan new books, and upload covers on the go! Check it out."
That's the comment I got this month, which doesn't imply to me that it's NEW NEW NEWS!!! at all.
Not that it will sway you since you're very set on complaining about this every month, but I work for a company that monitors mobile app marketing campaign performance (say that ten times fast!) and can definitively tell you that the majority of people need to see a few ads/reminders before they'll actually follow through with an app install or action. This number goes up if you're trying to change someone's routine and get them using an app for things they're used to doing on a website. LT is probably seeing a spike in app opens from existing users after each email burst too, if they have the ability to measure that!
This applies even to free things that can be instantly acquired with the push of a button - people might not be on their device when they see the first message, people might install the app but then forget to actually open and use it until the next reminder, people might not want to install an app while away from their home wifi network, etc.
Yes. "Did you know", " now", and the exclamation mark all imply that this is something we are not expected to be aware of.
Maybe some of these negative energies could be put into a funding campaign for the app everyone wants, but no one seems to understand the difficulties in developing. Kickstarter anyone?
As long as it's organized in the relevant threads rather than sprawling throughout the ER group posts I'd contribute! ;)
Whenever I get the ER-is-up notification, I barely read it .... because as soon as I see it, I immediately head over to check out the new titles available. Later I like to read what others like & don't like about the current month's offerings. This discussion of the iPhone app on this thread has been great for me. I finally got around to downloading it. Thanks, guys!
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