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Anybody else getting weary of the marketing department's overuse of the word "sparkling"?
Eugene Onegin is a sparkling story of love and tragedy. Pride and Prejudice is a sparkling comedy of manners. A Room of One's Own is a sparkling discussion of women's status. Emma is also a sparkling new edition (well, that's literally true, with the gold binding). An Omelette and a Glass of Wine is a sparkling collection of articles. The World of Herodotus is a sparkling study of the ancient world. Rumi features Coleman Barks's sparkling translations. And that's just for starters!
I suppose it's too much to ask to see some more nuanced descriptions these days...
In the States, unrelated to Folio, we're still trying to understand why everything is "brilliant". ;-)
Not related to FS but my latest pet peeve is the over-use of "epic" to describe things that are ... well, not epics. As in, "that dinner was epic!" Makes me cringe.
Don't forget "unprecedented"! There really isn't much going on the world that's unprecedented.
>2 treereader: I believe that in the States (as in Legoland) the word "brilliant" is replaced by the word "awesome" :-). Thus "everything is awesome".
Thanks to Apple, every technology firm has started using "the best" prior to every product feature.
I would also add 'exciting'. As in 'these exciting new features' or 'we're excited to announce...' etc. I see it almost every day.
Perhaps "sparkling" was originally selected as an alternative to the overused Briticism "brilliant," but has now lost all individuality and seems to be just as meaningless as "nice" or (god help us) "awesome." Some new adjectives, please!
At least we're not seeing "A collection of awesome short stories by the inimitable Flannery O’Connor", or an edition of Twelfth Night featuring an "awesome new frontispiece by the Balbusso twins." Yet.
(I am American BTW and do occasionally say "awesome," though I usually bite my tongue afterward.)
The adjective the Folio Society should use - but for some reason don't - about so many of their books nowadays is 'Chinese'...
Yes, quite right. Before using the word awesome, you should first ask yourself, "is this really full of awe?".
I must admit that I tend to think of Pride & Prejudice as the sparkling Jane Austen novel, not necessarily the best one but the one with extra sparkles. Why someone would call A Room of One's Own sparkling defeats me although it is excellent.
Austen herself called P&P "light and bright and sparkling" (she thought it was perhaps too much so, in fact). I find the word quite justified there. With Woolf, or Herodotus, or Rumi, I'm not so sure...
I've hardly at all cavilled inwardly at "sparkling", perhaps from gratitude that the FS falls relatively rarely into the use of "stunning". That one generally gets my goat, as I've met ever so few books that have seemed to me to have any propensity to stun, other than by colliding with my head.
The Hundred and One Dalmatians is " a stunning Folio collector’s edition."
The Birds of America is "a stunning edition of one of the most popular natural history books ever produced."
The Handmaid's Tale features "Anna and Elena Balbusso’s stunning illustrations."
(to take just three examples)
Watch your head.
Not Folio-specific, but I am often annoyed by the fact that few people seem to understand what "unique" means.
Do you Brits and Aussies ever say "Cool"? That seems to be the word used mostly around my house although "awesome" is said at a distant second.
You know, now that you mention it, I'm not sure! Time to go look it up...
>25 treereader: Terrible and terrific are similar examples. It's intriguing how time changes meaning.
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