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Overused adjectives

Folio Society devotees

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Dec 31, 2017, 4:55pm Top

Anybody else getting weary of the marketing department's overuse of the word "sparkling"?

Eugene Onegin is a sparkling story of love and tragedy. Pride and Prejudice is a sparkling comedy of manners. A Room of One's Own is a sparkling discussion of women's status. Emma is also a sparkling new edition (well, that's literally true, with the gold binding). An Omelette and a Glass of Wine is a sparkling collection of articles. The World of Herodotus is a sparkling study of the ancient world. Rumi features Coleman Barks's sparkling translations. And that's just for starters!

I suppose it's too much to ask to see some more nuanced descriptions these days...

Dec 31, 2017, 6:57pm Top

In the States, unrelated to Folio, we're still trying to understand why everything is "brilliant". ;-)

Dec 31, 2017, 6:58pm Top

Yuge! It’s great, it’s the best..

Dec 31, 2017, 7:00pm Top

Not related to FS but my latest pet peeve is the over-use of "epic" to describe things that are ... well, not epics. As in, "that dinner was epic!" Makes me cringe.

Dec 31, 2017, 7:11pm Top

Don't forget "unprecedented"! There really isn't much going on the world that's unprecedented.

Jan 1, 5:55am Top

>2 treereader: I believe that in the States (as in Legoland) the word "brilliant" is replaced by the word "awesome" :-). Thus "everything is awesome".

Jan 1, 6:39am Top

Thanks to Apple, every technology firm has started using "the best" prior to every product feature.

Jan 1, 7:13am Top

I would also add 'exciting'. As in 'these exciting new features' or 'we're excited to announce...' etc. I see it almost every day.

Jan 1, 7:40am Top

Quite so. It's amazing!

Jan 1, 8:27am Top

>2 treereader:
>6 xrayman:
Perhaps "sparkling" was originally selected as an alternative to the overused Briticism "brilliant," but has now lost all individuality and seems to be just as meaningless as "nice" or (god help us) "awesome." Some new adjectives, please!

At least we're not seeing "A collection of awesome short stories by the inimitable Flannery O’Connor", or an edition of Twelfth Night featuring an "awesome new frontispiece by the Balbusso twins." Yet.

(I am American BTW and do occasionally say "awesome," though I usually bite my tongue afterward.)

Jan 1, 9:30am Top


Jan 1, 9:33am Top

The adjective the Folio Society should use - but for some reason don't - about so many of their books nowadays is 'Chinese'...

Jan 1, 9:45am Top

The word I'd like to see more of is "letterpress". Dream on . . . .

Jan 1, 12:50pm Top

Yes, quite right. Before using the word awesome, you should first ask yourself, "is this really full of awe?".

Jan 1, 1:12pm Top

I must admit that I tend to think of Pride & Prejudice as the sparkling Jane Austen novel, not necessarily the best one but the one with extra sparkles. Why someone would call A Room of One's Own sparkling defeats me although it is excellent.

Jan 1, 2:17pm Top

>15 alvaret:
Austen herself called P&P "light and bright and sparkling" (she thought it was perhaps too much so, in fact). I find the word quite justified there. With Woolf, or Herodotus, or Rumi, I'm not so sure...

Jan 2, 1:24am Top

I seem to remember when things were "cool" and "groovy" ad nauseam.

Edited: Jan 2, 7:27am Top

I've hardly at all cavilled inwardly at "sparkling", perhaps from gratitude that the FS falls relatively rarely into the use of "stunning". That one generally gets my goat, as I've met ever so few books that have seemed to me to have any propensity to stun, other than by colliding with my head.

Jan 2, 9:13am Top

>18 terebinth:

The Hundred and One Dalmatians is " a stunning Folio collector’s edition."
The Birds of America is "a stunning edition of one of the most popular natural history books ever produced."
The Handmaid's Tale features "Anna and Elena Balbusso’s stunning illustrations."
(to take just three examples)

Watch your head.

Jan 2, 9:35am Top

Not Folio-specific, but I am often annoyed by the fact that few people seem to understand what "unique" means.

Jan 2, 3:38pm Top

>20 coynedj:
Unique almost seems to mean ubiquitous these days.

Jan 2, 3:55pm Top

Do you Brits and Aussies ever say "Cool"? That seems to be the word used mostly around my house although "awesome" is said at a distant second.

Jan 2, 3:56pm Top

>20 coynedj:
>21 wcarter:
The Foundation Trilogy is "as gripping as it is utterly unique."
The Holkham Bible is "an entirely unique picture bible ."
The Ascent of Man is an "unique, enthralling history."

I haven't read any of them; perhaps the descriptions are justified.

Jan 3, 5:17am Top

>14 treereader: ...or does that make it awful?

Jan 3, 7:31am Top

>24 xrayman:

You know, now that you mention it, I'm not sure! Time to go look it up...

Jan 3, 1:38pm Top

>25 treereader: Terrible and terrific are similar examples. It's intriguing how time changes meaning.

Jan 3, 3:43pm Top


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