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Loading... Convergence Culture: Where Old and New Media Collide (Revised with a New…by Henry Jenkins
Jenkins addresses the convergence of mass media and interactive media from a solid background in studies of fan cultures. He builds his arguments around three core concepts -- media convergence, participatory culture, and collective intelligence -- which he develops in a series of well-written and engaging case studies, ranging from online communities of Survivor spoilers to Harry Potter fan-fiction IPR controversies and the US elections. The focus is largely on how the established mass media "collide" with new media cultures and practices, and the new media forms originating in the digital realm are generally less well covered. Nevertheless, I consider the insights offered in the book to be required reading for any interaction designer involved in transmedia/crossmedia projects. Dharmishta Referred me to it :) Very interesting. I like the logic that starts from what the audience is actually doing to understand what the media might/should do. A very good example of this fascinating space where technology intersects with society. I always like Henry Jenkins and this book is no exception. He does a good job of exploding the one-device idea of convergence and paying attention to the social and cultural processes around convergence and participatory culture without getting too frothy. The first few chapters which examine the role of fan communities and corporations' alternate stances on them were pretty good in outlining the punitive/"collaborative" stances that companies (and different entities within one conglomerate) have taken toward fans and fans' responses to and awareness of theses strategies. However, typically, I liked best the last three chapters that talked about fannish practices of remix, appropriation, community-building and participation that pave the way we deal with cultural and moral questions, literacy and education, political participation and how we can apply these skills to an increasingly transmedia world. Of course I like the call not to get wrapped up in the technology, the brand, or the inevitability of convergence and miss out on this "critical utopian" moment.
"In the end, Convergence Culture is a good overview for readers interested in popular culture and an excellent introduction for the general public. Jenkins' combination of readable, entertaining, lucid prose, practical application, and scholarly foundations helps to establish this book as a popular analysis of contemporary cultural life. Scholars of new media studies, however, may find that this book offers only a cursory examination of the topics they study."
References to this work on external resources.
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