In his introduction, psychologist Eric Maisel notes there is need for support that is not arts training or therapy or marketing, but coaching that can help people manifest their potential and deal with inner and outer obstacles.

With their wide range of experience as artists and coaches, the contributors offer helpful perspectives on these obstacles, and provide concrete strategies to help people get going on creative projects.

As editor Rick Benzel writes, every artist [which can include anyone engaging in a creative endeavor] can get stuck in "creativity-halting goo." Having the insights of all the coaches in the book can really help in getting unstuck, "so that your creative work evolves and shines" as the mission statement of the publisher, the Creativity Coaching Association, says on their site.