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How They Blew It: The CEOs and Entrepreneurs…
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How They Blew It: The CEOs and Entrepreneurs Behind Some of the…

by Jamie Oliver

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Amazon.com Product Description (ISBN 0749460652, Paperback)

How They Blew It is a series of eye-popping tales of entrepreneurs and business leaders who went from corporate gurus to financial disaster zones in rapid and humiliating fashion. Full of surprising details and mind-blowing sums of money, it looks at the characteristics of these leaders and the fine line between hero and zero. How They Blew It is about the people at the heart of these business catastrophes. It is about what drives them to succeed and then to fail. It is a compelling examination of the rights and wrongs of each, case and it seeks to get into the minds of the people behind the business disasters and ask "Why the hell did they do that?" The characteristics of successful entrepreneurs include resilience and the ability to learn from failure, and so the aim of How they Blew It is ultimately positive. By examining how business ventures can go so badly wrong, you can learn to avoid those mistakes in the first place.

(retrieved from Amazon Mon, 30 Sep 2013 13:46:47 -0400)

'How They Blew it' is an eye-popping tale of 20 business leaders and how they went from a position of complete strength to one of complete failure, resulting in the collapse of some of the world's most famous and supposedly successful businesses.

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