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Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made…
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Amazon.com Product Description (ISBN 0887307515, Paperback)"A clear, convincing, anecdotal, often fascinating portrayal not just of Coca-Cola's corporate brilliance, but of how it inveighed its way into the center of American, and world, consciousness."-- "The Financial Times"
(retrieved from Amazon Mon, 30 Sep 2013 13:47:45 -0400)
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