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The Audacity to Win: How Obama Won and How…
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The Audacity to Win: How Obama Won and How We Can Beat the Party of…

by David Plouffe

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This is the ultimate (yet for obvious reasons biased) inside account of the successful Barack Obama presidential campaign of 2008, written by his campaign manager.
The campaign distinguished itself by a) leading a relative outsider to the highest office of the USA and b) managing to mobilize and leverage a significant share of the general public in a successful grassroots campaign. The book therefore offers a valuable insight and lessons on how to motivate people and bring them on board. These lessons and the background account itself are interesting not only from a politics perspective, but also looking for ingredients for successful leadership.
Especially in an election year this book makes a compelling and captivating read. ( )
  ernst.schnell | Jul 28, 2012 |
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Amazon.com Product Description (ISBN 0143118080, Paperback)

The inside story of a brilliant campaign, with lessons on how the Democrats can secure victory in the future.

Since David Plouffe helped design the plan that brought candidate Obama to the White House, the lessons of that plan have become only more relevant. Today, conservative forces led by figures like Sarah Palin and Glenn Beck threaten to derail the tremendous promise of Democrats' recent gains, making the next election-and the ones beyond it-even more crucial. Plouffe explains the secrets to winning elections in contemporary politics, and shows how Democrats can build on the historic campaign of 2008 to keep the country on the right path. Featuring a new chapter on the challenges of 2010, The Audacity to Win is political writing at its boldest and most essential.

(retrieved from Amazon Mon, 30 Sep 2013 14:03:31 -0400)

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