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The New Social Learning: A Guide to…

The New Social Learning: A Guide to Transforming Organizations Through…

by Tony Bingham

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When American Society for Training & Development (ASTD) President and CEO Tony Bingham teams up with Fast Company magazine columnist Marcia Conner for a book on social learning and all that the term implies about building collaborative communities of learning, we might expect tremendous results. We're not disappointed. They dive right in by telling us that the book "is for people who are specifically interested in how social media helps people in organizations learn quickly; innovate fast; share knowledge; and engage with peers, business partners, and the customers they serve" (p. xviii). They provide us with "playground rules" for the new social learning (p. 1), and they give us little opportunity to put the book down before we have finished it. Social learning "leverages online communities," they assure us (p. 11), and is centered on "information sharing, collaboration, and co-creation" (p. 21). They repeatedly bolster their arguments by citing studies, including one showing that people who study in small groups do better than those "who worked on their own" (p. 39), and offering creative examples of how social media tools such as Twitter are being used effectively in online learning by educators who "post tips of the day, answers to questions from students, writing assignments, and other prompts and reminders about key points to keep learning going" (p. 95). "Collaboration is something we've known how to do our entire lives. Working together to produce something more significant than one person can do alone is timeless," they write halfway through their book (p. 107), and the remainder of their work is a contemporary paean to and example of the power of that belief." ( )
  paulsignorelli | Nov 25, 2010 |
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The first book to help organizations understand and harness the extraordinary workplace learning potential of social media Cowritten by the CEO of the world's largest workplace learning organization and a consultant and writer with extensive experience on the forefront of workplace learning technology Features case studies showing how organizations around the world have transformed their businesses through social media Most business books on social media have focused on using it as a marketing tool. Many employers see it as simply a workplace distraction. But social media has the potential to revolutionize workplace learning. People have always learned best from one another -- social media enables this to happen unrestricted by physical location and in extraordinarily creative ways. The New Social Learning is the most authoritative guide available to leveraging these powerful new technologies. Tony Bingham and Marcia Conner explain why social media is the ideal solution to some of the most pressing educational challenges organizations face today, such as a widely dispersed workforce and striking differences in learning styles, particularly across generations. They definitively answer common objections to using social media as a training tool and show how to win over even the most resistant employees. Then, using examples from a wide range of organizations -- including Deloitte, IBM, TELUS, and others -- Bingham and Conner help readers sort through the dizzying array of technological options available and decide when and how to use each one to achieve key strategic goals. Social media technologies -- everything from 140-character "microsharing" messages to media-rich online communities to complete virtual environments and more -- enable people to connect, collaborate, and innovate on levels never before dreamed of. They make learning dramatically more dynamic, stimulating, enjoyable, and effective. This greatly anticipated book helps organizations create a contemporary learning strategy that is as timely as it is transformative.… (more)

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