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The Personal MBA by Josh Kaufman

The Personal MBA (edition 2011)

by Josh Kaufman

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Title:The Personal MBA
Authors:Josh Kaufman
Collections:Your library
Tags:Non-Fiction, MBA, Entrepreneur

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The Personal MBA: Master the Art of Business by Josh Kaufman



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Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping business school altogether.

Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.

The Personal MBA explains concepts such as:
The Iron Law of the Market: Why every business is limited by the size and quality of the market it attempts to serve-and how to find large, hungry markets.
The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers.
The Pricing Uncertainty Principle: All prices are malleable. Raising your prices is the best way to dramatically increase profitability - if you know how to support the price you're asking.
4 Methods to Increase Revenue: There are only four ways a business can bring in more money. Do you know what they are?
True leaders aren't made by business schools - they make themselves, seeking out the knowledge, skills, and experience they need to succeed. Read this book and you will learn the principles it takes most business professionals a lifetime of trial and error to master. ( )
  InstructorFlip | Jun 2, 2016 |
An excellent read, even for those who don't pursue to be a CEO.
We are all CEO of our self.
( )
  NelsonFaria | Dec 5, 2015 |
Very clear introduction to the key concepts covered by an MBA. It is mercifully free of the jargon and bluster that normally accompany this genre. It should be noted that the book is made up a series of definitions, meaning that it can often feel a bit like a dictionary than a sustained argument. ( )
  xander_paul | Feb 26, 2014 |
Annoying structure. ( )
  antura | Feb 7, 2014 |
This was a really good listen as an audio book. It's going in my regular rotation. Tons of easily digestible and implementable business and lifestyle ideas. It was pretty much perfect for starting a new year! ( )
  damienfranco | Aug 22, 2013 |
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Citing a disparity between the models taught in business schools and the practices of the real world, a business and marketing educator shares essential principles in such areas as sales and strategy and offers advice on making the most of every career stage.… (more)

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Penguin Australia

2 editions of this book were published by Penguin Australia.

Editions: 0670919519, 0670919535

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