International Marketing

by Philip R. Cateora, John L. Graham

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Author name	Role	Type of author	Work?	Status
Philip R. Cateora	—	primary author	all editions	confirmed
Graham, John L.	—	main author	all editions	confirmed

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Amazon.com Product Description (ISBN 0256259828, Hardcover)

International Marketing by Cateora is the market leader and through many editions set the standard by which other international texts are measured. This course covers both the marketing of consumer and industrial products/services in global markets. This book will remain a market leader by staying on top of the vast number of changes occurring in global markets.

(retrieved from Amazon Thu, 21 Apr 2011 21:34:19 -0400)

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This 11th edition of "International Marketing" has an increase in the coverage of technology's impact on the international market arena. It assesses the global markets and strategies for succeeding in the international arena.